Biz & Branding Coaching


Brand Out to Stand Out and Cash in On Your Expertise 



When you coach with me, you get clear on who you are, what you do, and the benefits that you provide—and have the confidence to charge what you’re worth. Coaching is the value that lasts a lifetime.

Together we change the lightbulb and:

  1. Create compelling brand names in order to earn “flawless recall”
  2. Determine a competitive point of difference
  3. Establish a pricing structure and revenue models that forever eliminate billing per hour
  4. Craft a “7-second Hook” so that prospects easily understand and engage with you
  5. Develop marketing materials that convert browsers into buyers


Get the Confidence to be YOU! 

Sometimes coaching with me is like pulling the curtain back on the Wizard of Oz. I give you the confidence to change. Maybe you’ve never had the courage to step out into who you really are and what you’re about. It’s time to share your brilliance with the world.

Her branding brilliance has saved me at least $10,000

Working with Liz has helped me finally nail my brand conversation.

I can now confidently say what I do and be clear about who I'm talking to, my preferred client, without apology or confusion.  I had been struggling to figure this out for 18 years and Liz guided me to it with a few conversations and very specific assignments.
Her branding brilliance has saved me at least $10,000, because I no longer need to invest in another year long program.  I can't even fathom what's it's cost me in clients and opportunity to not have a clear vision or articulation of who I am and what I do best in this world.
But what really excites me is I am FREE TO MOVE FORWARD.
Deborah Battersby
Crystal Fire Coaching


My clients, on average, boost their income by 40%

It’s not just about the money, but your lifestyle

I not only show you how to hone in on the right clients for a higher price, I give you permission to say “no.” Do you want to hire employees or keep it solo with a few contractors? Do you want to only work a few days a week? Your business—and your lifestyle—is yours to design.

It’s time to face your fears

When you coach with me, chances are at some point you might feel pretty unhappy and uncomfortable. I’m going to bring up things that you really didn’t want to talk about and I’m going to make you do things that you don’t necessarily want to do. But if you don’t do those things, it’s really hard to be successful in your business. But if you want a coach who will tell you —if it’s required—that your baby is ugly, and it’s going to get you to breakthrough, and it’s going to make you more money, and it’s going to lay the groundwork for everything else you’re going to do for your business, then you have come to the right place.


Coaching Bill of Rights

In order to make our coaching sessions successful, you must make the commitment to be:

  • On time
  • Focused on our conversation
  • Phone-free
  • Prepared
  • Committed to change

Are you outside of the Orange County or San Diego area?  Don’t worry – all branding coaching programs can be completed via phone or Skype.  My clients are located around the globe, including upstate NY, Australia, Colombia, and even Beijing.

Biz & Brand Coaching Programs

Christian Wasinger

“Your brutal honesty and no B.S. approach allowed me to move forward and get my business firing.”

Christian Wasinger


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