Liz’s Blog

The Power of Options: Offer Different Products, Packages & Programs to Close Sales

Sell more when you offer options.

  It’s spring so I was in a shoe-buying frame of mind. A cute and comfortable pair of shoes called my name at Aerosoles. I requested size 7 ½ and they brought me that one pair of shoes in size 7 ½; I didn’t like the way […]

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Almost Good: Marketing Efforts That Just Miss the Mark & Lessons To Master

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As a branding expert, my occupational hazard is that I’m always watching, reading, and listening to see if messages resonate. Below are observations from the week. Marketing Efforts That Just Miss the Mark  Warby Parker – I love this brand and it’s earned my respect with its […]

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