Sales

The Power of Options: Offer Different Products, Packages & Programs to Close Sales

Sell more when you offer options.

  It’s spring so I was in a shoe-buying frame of mind. A cute and comfortable pair of shoes called my name at Aerosoles. I requested size 7 ½ and they brought me that one pair of shoes in size 7 ½; I didn’t like the way […]

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Are you Selling Up or Selling Out?

Jennifer Aniston Products

Are you Selling Up or Selling Out? I understand about the benefits of sponsorship, but there is a difference between sponsorship selling and selling out. Let me be clear: I’m tired of hearing about Ryan Lochte! We know he was wrong; we know he lied and now […]

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Pricing + Profit = Happiness

dollar sign

6 Reasons Why Not-For-Profit Pricing Lowers YOUR Profit “Do you have a special rate for not-for-profits?” This is the question that boils my red-hot blood! I know that we all have a good heart; I know that we all want to do the right thing; but, sometimes […]

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