Taglines and slogans

Have You Earned Mindshare?

Mindshare Infringement vs. Trademark Infringement Let’s leave it to the lawyers to talk about trademark infringement; I’m talking about mindshare infringement. In fact, it’s my term when you mention a phrase or brand name and it makes you think of another brand. Examples of Ownable Words and […]

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You Can Have a Tagline, I Guarantee it!

George Zimmer

OMG! The Board of Men’s Wearhouse fired its founder, George Zimmer – famous for his catchphrase: “You’re going to like the way you look. I guarantee it.” Taglines Build Brands in 6 Ways The company is mum about its exact reasons for his ouster, but I guarantee […]

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