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ShareTweet Last week, the world lost Vidal Sassoon. In the spirit of his life, let’s take a look and why he became an iconic brand and what YOU can do to shape your business.
A Fabulous Tagline – “If you don’t look good, we don’t look good” still stands the test of time. Can your tagline [...]
ShareTweet It’s rarefied air for me to be complimenting an airline, but let me count the ways I love Alaska Air’s new traveling pets promotion:
1. It’s Clever – The program is called Fur-st Class Care and promises to take great care of your 4-legged friends. 2. It’s Co-Branded – They’ve partnered with Banfield Pet Hospital [...]
ShareTweet I just rented the American version of The Girl with the Dragon Tattoo and was shocked to read this disclaimer on the Blockbuster site:
The DVD is designed to look like a bootlegged copy of the film. Please be advised that the disc is the authentic DVD direct from Sony Pictures.
What’s the lesson here? If [...]
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OMG! I couldn’t stop laughing at 2 of the most fun commercials out there lately:
The Hopper by Dish – take a look here
Airport for Lindt Truffles with tennis player, Roger Federer – take a look here
Both of these commercials work because they take an expected cliché of accents and turn a negative into a [...]
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You’ve got to hand it to The United States Postal Service (USPS). It recently issued a stamp featuring the Statue of Liberty – you know, the iconic symbol of freedom anchored in New York Harbor since 1886. However, instead of choosing the original Lady Liberty, they inadvertently picked the replica standing at New York, [...]
ShareTweet disney
Within 24 hours of our Navy Seals assassinating Osama bin Laden, Disney Enterprises filed a trademark application to use “SEAL Team 6″ for toys, games, TV shows and even snow globes. Whoa! Can we spell firestorm?
After a nightmare of a public relations snafu, Disney withdrew its trademark application and the Good ‘Ol US Navy [...]
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Wow! Osama contemplated changing the name of al-Qua’ida to boost its appeal to potential recruits, according to papers just released by US intelligence agencies. Since rebranding is a huge undertaking, here are a few shortcut ideas written in memory of the late leader:
1. Consider adopting a uniformed spelling – [...]
ShareTweet Yesterday was yesterday, but what’s so special about that? Well, it’s super significant if the date is 7/11 and you happen to be 7-Eleven. It offered free 7.11 fluid ounces of Slurpees to all.
Questions:
How can you tie your brand into the calendar?
What are you doing to create meaningful and appropriate promotions? [...]
ShareTweet I guess you could call it criminal forcing state senator Judith Zaffirini to change her logo simply because it looks exactly like a drug cartel! That’s right, this Texan’s signature “z” which translates in Spanish to “zeta” looks remarkably similar to that of the deadly gang Zeta [...]
ShareTweet As a loyal Southwest Airlines customer, I was stopped in my tracks by this banner ad and layout:
Change Fees
Don’t Fly With Us
See the problem? By disconnecting the sentence, you see the final phrase as a warning: “don’t’ fly with us!” Oooops!
By the same token, a banner ad on CNN.com asks: “do you know [...]
ShareTweet I was watching my fave TV show “The Closer” when a screen shot appeared of a desk and notepad with this question: “Need energy to grind out just one more confession?” Try PayDay! It wasn’t even 15 seconds, but was impactful and then was followed by the currently running candy bar [...]
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Whether you were ready to thank or spank the California Milk Processing Board
over its latest ad implying that milk helps with PMS symptoms, it certainly earned them lots of buzz.
From CNN to Adweek to The New York Times, there was a ton of chatter.
Question: How are you going to serve up a tall glass [...]
ShareTweet Eeew! The headline reads “Stock up on Back-to-Stool Supplies.” And, in case that wasn’t disgusting enough, there’s a bright button too. Of course, the product is Pedia-Lax, but somehow, I don’t think this subject is as appealing as they think it is.
What’s the Lesson Here? Delicate subjects need to either [...]
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The City of La Cañada, California just celebrated its once-in-a-lifetime coincidence of its zip code (91011) matching the calendar date (9/10/11) with one heck of a marketing campaign. This promotion got me thinking about how entrepreneurs can also use numbers to more closely tie together their marketing efforts. Below [...]
ShareTweet It’s hard to imagine where to start when it comes to the missteps of Netflix. First, it raised prices last month so that [...]
ShareTweet What Can We Learn From This Visionary?
As the world mourns the co-founder of Apple, let’s remember that he morphed from being an entrepreneur into a strong brand. Why?
He had original, breakthrough thinking that turned entire industries on their head. As an example, iTunes is now the largest online music retailer in the world!
People loved [...]
ShareTweet …And 7 Other Rules We Must Ignore To Boost Our Business
Oh, I can hear the fingers typing already from the linguists on my list. BUT, I am here to tell you that when it comes to creating headwhip headlines, gut wrenching copy, and screaming good subject lines, the old rules don’t apply. You must [...]
ShareTweet Where does one begin to talk about the problems plaguing Blackberry and its parent company Research in Motion? Here’s a quick recap:
Power Outage – For 3 days, RIM’s 70 million customers across the globe had no access to their email. Talk about a “black out” for Blackberry!
The Worthless Apology – For the disruption of [...]
ShareTweet With the plethora of reality TV shows, singing and dancing competitions, and celebrity chefs cooking up a storm, it’s time to ask yourself: Can you morph into a brand? Can you take your expertise and become a star in your field? You can if you have:
The Street Cred – It’s not enough to just [...]
ShareTweet With Thanksgiving this Thursday (yikes!), here’s your chance to kick your business networking into high gear. It could easily land you a new client or even a new job! Why?
There are seemingly endless events. Make a plan to attend one new association event.
Holiday cheer makes attendees feel more relaxed, social, and even inclined to [...]
ShareTweet The news about the potential for GM’s new electric car, Volt, to catch on fire has been everywhere, but one key lesson is being overlooked: the car company is offering to buy back the car from any dissatisfied customer. Wow! This is an extraordinary step for customer service and begets our discussion today on [...]
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I can’t take it any longer! Companies goof and then don’t step up to the plate and accept responsibility. Instead, they issue backwards, blameless apologies.
Besides the Netflix debacle, read this whopper from Best Buy: “Due to overwhelming demand of hot product offerings on BestBuy.com during the November and December time period, we have encountered [...]
ShareTweet Raid currently isn’t blended with bleach, but it begs the question if co-branding has gone a little nuts. Of course, co-branding means using another brand to boost the power of yours. Is it working? Does it influence your purchase decision if:
Pillsbury Grands are made with Cinnabon cinnamon?
Betty Crocker Brownies have real Hershey’s chocolate?
Dawn dish [...]
ShareTweet Last week, celebrity chef Paula Deen, cooked up a firestorm by almost simultaneously announcing she has type 2 diabetes and that she will be endorsing the pharmaceutical drug Victoza. To loyal viewers of the Southern cook who believes “butter is betta,” it didn’t come as a big surprise. In fact, there was a little bit [...]
ShareTweet As a motivational “speecher” and entrepreneur throughout the dot com/dot bomb and 2008 eras, I know what it takes to survive. Join me for an innovative look at running your speaking business as a business and discover how to:
Write compelling titles that puts “butts in seats”
Avoid the one word that prevents prospects from registering
Grab [...]
ShareTweet Hollywood continues its full-frontal naming strategy by giving us Man on a Ledge and We Bought a Zoo. (“hmm, honey, I wonder what that movie is about…”), but the question for entrepreneurs is: Does it work?
My short answer is no. Whether you are writing email subject lines or titling a seminar, you cannot use [...]
ShareTweet Here’s the email subject line from one of my fave shoe brands: “Nine West LOVES Color for Spring.” Open it up and you are faced with the entire screen filled with black and white photos. Only if you keep scrolling do you finally see color!
What’s the Lesson for Entrepreneurs?We, as entrepreneurs, must become our [...]
ShareTweet Billy Crystal’s hosting of the Oscar’s boosted ratings from last year on Sunday nite. What can we learn from the telecast?
It’s Possible To Make A Ton Of Noise Without Uttering A Sound – With 5 awards, including Best Picture, The Artist shows us that sometimes, going against the crowd is the best way to [...]
ShareTweet Aaaah, how do I love Zac Efron? Let me count the ways: those dreamy, blue eyes, those killer abs, the way he drops a condom on the red carpet?
Yes! You read that right. Every teenager’s heartthrob had an OMG moment at the premiere of his new film The Lorax. Forgetting that new security requires [...]
ShareTweet How Pricing Influences Perception and How to Make it Work for You
We all know the drill: you meet an enticing prospect, you follow up with an amazing proposal that took you hours to create, and then you hear…..nothing: Not a word, not a call, not an acknowledgement. Finally, you pick up the phone only [...]
ShareTweet Most of you know that I am a singing and dancing competition addict – I just can’t keep away from these shows including the 11th season of American Idol. So, when Tommy Hilfiger recently joined the show to help the contestants with their wardrobe, I only said one word: Hallelujah!
Most of these singers [...]
[ May 22, 2012; 12:00 pm to 1:00 pm. ] Tuesday, May 22 12pm – 1pm PST – I am taking part in the Business Mastery Series presented by Practice Pay Solutions. This is a free series of one-hour webinars with the a team of industry experts! We’re presenting the less-covered, critical issues for small business owners, so you can reduce the time you spend [...]
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