Lack of a Visual Brand Destroyed Oregon’s Image!
I was soooo excited about last night’s game. Finally, a college championship game filled with hope and excitement. And, then, the Oregon Ducks ran onto the field wearing white. White??? What happened?
How can a team known for its vibrant green and yellow uniforms supplied by Nike fade into boring white? How did their uniforms turn into something as exciting as vanilla pudding? Did they lose their feathers?
Here’s the deal: Never forget your visual brand! If you’re known for your “golden globes” as Jennifer Lopez is, flaunt it! If your long locks are a signature item like Jared Leto, go for it! BUT, never abandon your brand signature!
Questions? Fire away in the comments below.