Enough with the F/U! (Follow Up)

follow up

Stop “Just Following up” and Add Value!

In case you missed it, I’m moving up to Orange County, California. As I check into new groups, offices, and work spaces, I get a ton of return phone calls and emails with this message: “following up”.

UGH! Please make it stop!

Starting a phone call with “I’m just following up…” or “I’m just checking in…” is another way of saying “I should be doing something to get your business, but I don’t know what, so I’ll just call you to see if you’re ready to sign.”

Avoid sending #emails with the subject line of “following up” Click To Tweet6 Red Hot Alternatives to the Dreaded Follow-Up

Instead of “checking in” with me, move the relationship along by using one of these techniques.

  1. Ask a Question – A subject line in an email message often deserves…and gets an answer!

Give advice instead of simply “checking in” with prospects Click To Tweet

  1. Provide a Testimonial – Perhaps your prospect is still on the fence, this email therefore might help them make a decision.
  2. Extend an Invitation – Are you speaking soon? Hosting a webinar? Delivering a paper? If so, invite your prospects to join you as a guest.
  3. Forward Valuable Information – I don’t automatically add people to this Words of Lizdom blog; so if I’m writing about a topic relevant to a prospect, I’ll forward it along.

Invite prospects to join you at events vs. “following up” Click To Tweet

  1. Give Advice – Perhaps your prospect is still working out their pricing strategy, make a recommendation about how they could solve it.
  2. Send a Worthy News Article – Even in our over-shared world, a few articles fall through the cracks. Send it on over!

Please share your comments and how you follow up in the comments below.

4 Comments
  1. UH! So true Liz!! Small talk is boring enough without keeping it going over email FOREVER….

    I like to send a relevant link to my own or someone else’s content that relates to our conversation. It also helps me remember what was unique about the contact.

    I love your idea to invite them if you are speaking, and I should also add that works for webinars too!
    Lisa

  2. I love sending links, info, and relevant content. Thanks, Lisa

Leave a Reply


Follow Us!

Liz Goodgold on Facebook twitter Liz Goodgold on LinkedIn Liz's Blog Liz Goodgold on YouTube

Does Your Brand Sizzle or Fizzle?

FIND OUT NOW!