Ashley Madison, the secret way to have an affair gets hacked and the CEO has yet to issue its apology; really? There’s not even a notice of the event on its home page and the site still boasts “100% discreet” even though clearly your secret and that of 37 million other members is out!
How do they recover? How can you recover?
4 Super Easy Ways to Deal with Your Goof
Let’s face it, we all goof. But, how you deal with it matters. The best ways:
- Acknowledge the Problem ASAP– Don’t sweep it under the rug or pretend you won’t get caught because in this Internet-happy world you will! Clearly, Ashley Madison has missed this point.
- Issue an Apology– If you’ve offended anyone or a group, just spit it out. Target immediately apologized after consumers complained about a T-shirt with the word “trophy” on it that was inadvertently sold in the girl’s aisle.
- Fix It– Go beyond talking to doing; take any action steps you can. The only action the on-line affair site has taken is to eliminate the $19 fee for permanently deleting your information.
- Incentivize Customers to Come Back– For one of my early clients in Chicago, we printed Bagel Bucks so that we could quickly apologize and give customers a reason to come on back for another bite.
When have you goofed and how have you fixed it? Please share your stories with me in the comments below.