What Can You Learn from A PayDay Ad?

I was watching my fave TV show “The Closer” when a screen shot appeared of a desk and notepad with this question: “Need energy to grind out just one more confession?” Try PayDay! It wasn’t even 15 seconds, but was impactful and then was followed by the currently running candy bar commercial.

The point? That tiny bit of customization linking the product to the show made a world of difference.

Questions:

1. Can you customize your marketing?
2. Can you tailor your email campaign to a certain target?
3. Can you reference the specific pain your prospect is feeling so that you are the logical solution?

Remember that creating a strong connection is the secret to long-term success in marketing.  Need help? Give me a holler!

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