Why Try Before You Buy Works….and How To Convert Browsers into Buyers

9 Comments
  1. Liz, so glad to hear you can DO the happy dance again. Totally agree with you that “try before you buy” can be a great incentive to buy AND appreciate other examples of adding customer value with free information when free product or service itself may not be feasible or practical such as with a customized or large ticket item.

    • Agree! As if I would sign a contract for a gym membership having never been to the gym.

  2. Love your article! I’ve gotten a version of this lately from Dropbox. I accidentally signed up for a new Dropbox account that I did not need. After a free month, or for some reason I haven’t yet figured out, they automatically upgraded me to a paid membership. I couldn’t easily figure out how to undo that, but I didn’t have any active credit card connected to the account so, of course, when the first monthly bill came, I got a notice that payment had not been made, but didn’t worry about it. Then I got a reminder bill or two, then a notice of impending closing of my account, then a notice of closing, all of which I ignored because I wanted it closed anyway. Then I get a post-closing email – gee, we noticed your account was cancelled, can we help set it up again? I again ignored it. Then today they called me! How many times do I need to ignore them for them to get the message?? No sale here!

  3. Great article Liz! Orange Theory did a bait and switch with me too – offered me a 2-week free trial on Facebook, only to then say it was for becoming a founding member. I ran for the hills !!

    • Whoa! I actually hear that it’s a great workout plus I could walk there getting extra steps, but it’s a non-starter now.

  4. WTF OTF? I can’t imagine what it would be like trying to get out of that contract? Horses in our bed anyone? The good news is I can’t imagine they will be around much longer with that kind of business model. Love your insight as always Liz, glad you are able to cut a rug again!

  5. Can’t wait to show off my new dance moves too….but not at Orange Theory. I intentionally didn’t use the WTF acronym in the email because of spam filters, but you knew what I meant.

  6. Son of a gun, this is so heufpll!

  7. Just when you think humanity has hit rock bottom, they break out the pickaxes in the sub-basement and go to work…If there ever was a case of punishment replicating the crime, this is it.

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