7 Reasons Why the Nod Goes to Saint Nick
Oy vey! Perhaps I’ve figured out why I always wanted to celebrate Christmas over Hanukkah – it’s better branded! It boasts every key element of a red hot brand:
- Consistency – It’s ALWAYS on December 25; no need to Google when Hanukkah starts every year; this consistency builds “flawless recall.”
- Brand Vocabulary – It’s time to be “merry” or “jolly,” but “yule” never get anything like that with Hanukkah .
- Strong Mascot– Santa Claus joins the legends of Ronald McDonald, Jolly Green Giant, and the Energizer Bunny. Mascots embrace an entire personality of a brand; the dreidel is a lifeless icon.
- Great Tunes– Big thanks to Adam Sandler for updating The Hanukkah Song, but Christmas gets the nod with so many wonderful tunes: Joy To The World, Jingle Bells, Little Drummer Boy, 12 Days of Christmas….
- Signature Scent – Ahhh, the smell of Christmas that triggers an emotional response: pine trees and fresh snow; what does Hanukkah smell like?
- Pop Culture – Christmas pervades pop culture: A Very Murray Christmas, Michael Buble’s perennial celebration, Krampus, Miracle on 34th Street, Charlie Brown’s Christmas, A Christmas Carol, Scrooged, and even Elf. I just have one question: isn’t it time Spielberg or Weinstein: produced a successful Hanukkah film?
- Great Imagery -Trees, lights, reindeers, snowmen, coal, stockings, candy canes, and sleighs all make an appearance at Christmas time. Us Jews settle for our menorah; darn!
BUT, perhaps Hanukkah wins when it comes to food (have you tried my latkes?) and tradition.
Wishing you a healthy, happy holiday season,
PS: What did I miss? Share below.