Why Fish Don’t See Water

words of lizdom

At some point, all of us have to write about ourselves. Ugh! We need a bio, a LinkedIn profile, or a one-sheet.

I get it; talking about yourself is hard: you have to walk the fine line between branding and bragging.

3 Reasons Why It’s Hard to Write About Ourselves

  1. Fish Don’t See Water – Virtually none of us have the clarity to see ourselves objectively. And, it’s exactly the outsider perspective that each of us needs in order to write about ourselves.
  2. Childhood Flashbacks Afflict Us – We’ve been told since we were little to not toot our own horn that we’ve forgotten that occasionally we need to make some noise.
  3. We Have Amnesia – We forget some of our brilliant accomplishments. For example, in a coaching session yesterday a client forgot to tell me that she was a master trainer for one of the largest companies in the US!

So, here’s the deal: YOU MUST get outside help. And here are 2 tools to help:

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Remember: If you can’t sell the brand called YOU, how will you get hired? Promoted? Or booked?

Please share comments or ask questions in the comments below.

2 Comments
  1. This is so smart. Flashbacks – true! Amnesia – ok, guilty as charged 🙂
    Thanks for making this so simple and clear.

  2. You’re too funny Cindi! BUT< the truth is that we never remember our accomplishments; it's one of the reasons that I recommend keeping a "Praise" file so that you can easily review your high points on the job and in your biz.

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