
Liz Goodgold
- May 22, 2018
6 Reasons Acronyms Don’t Work as Brand Names
Boy Scouts Changing Its Names Doesn’t Earn a Merit Badge: 6 Real Reasons Why Acronyms Don’t Work as Brand Names Perhaps you’ve heard the...
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Liz Goodgold
- Oct 16, 2017
6 Reasons to Change Your Brand Name
When to change your brand name? Many of you like to read and some like to watch. SO, below is my 1-minute overview of the 5 Reasons to...
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Liz Goodgold
- Feb 20, 2017
Is it a name game?
Is it a name game? Essential Q&As to guide you in naming I just did a branding webinar and had a ton of questions about naming so I’m...
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Liz Goodgold
- Jan 5, 2017
No Whining About Wine Marketing Here
No Whining About Wine Marketing Here: 3 Branding Lessons from Orin Swift#Branding lessons from #wine master @OrinSwift Click To Tweet...
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Liz Goodgold
- Dec 15, 2016
Why Christmas is Better Branded Than Hanukah!
Why Christmas is Better Branded Than Hanukah! 7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always...
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Liz Goodgold
- Oct 17, 2016
Are you swimming in your lane: 4 Cool Questions to Ask
Are you swimming in your lane: 4 Cool Questions to Ask Before You Step Outside of Your Core Competency Can you believe I gave a speech on...
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Liz Goodgold
- Sep 26, 2016
10 Killer-Good Facts to Know About Branding & Marketing
10 Killer-Good Facts to Know About Branding & Marketing Marketing and branding are your secret weapons for sales, loyalty, and new...
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Liz Goodgold
- Sep 8, 2016
Why Acronyms Don’t Work as Brand Names
Continuing my blog series about naming sins, today’s post (er, rant?) is about acronyms. (See my other blogs about naming.) Acronyms are...
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Liz Goodgold
- Aug 17, 2016
Why YOU Must Differentiate Branding And Bragging
Why YOU Must Differentiate Branding And Bragging Sometimes the difference between branding and bragging is tough to describe, but you...
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Liz Goodgold
- Aug 4, 2016
Converting Your Name into a Brand
Converting Your Name into a Brand 5 Fab Ways to Build Flawless Recall I wish my family were brand names. I just think launching a...
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Liz Goodgold
- Jul 13, 2016
How to Avoid the 7 Deadly Sins of Naming
Ashley Madison, the adulterous hacked website, has finally changed its name. Hoping that a new moniker will make some of its 37 million...
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Liz Goodgold
- Feb 16, 2016
8 Great Ways to Name Better…and Avoid Getting Sued!*
Wowza! The media is abuzz with major trademark infringement suits pending over famous brands: Who owns the rights to the word Zero? Is it...
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Liz Goodgold
- Jul 8, 2015
Where are your raving fans?
6 Staggering Reasons for Naming Your Tribe With all of the Deadheads coming out of the woodwork to pay homage to the final concert by the...
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Liz Goodgold
- Jun 29, 2015
What to Name the Baby?
2015 Baby Name Trends & The Real Reasons Behind those Weird Baby Names So, is Kim Kardashian West really going to name her second child...
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Liz Goodgold
- Apr 2, 2015
Goof Proof Your Name: Why Getting Your Name Right is the First Step in Earning Flawless Recall
The essential first step in branding is “flawless recall.” People must remember you and your name each time and every time. And, as we...
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Liz Goodgold
- Mar 11, 2015
Avoiding Genericide With Your Brand: 5 Worthy Ways to Defend Your Trademark
Have you tried the BBQ friendly wine with no name? Or is it The BBQ Friendly Wine With No Name? See the problem? I don’t know if it’s...
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Liz Goodgold
- Jul 6, 2014
National Speakers Association Changes Name: 7 Key Steps in a Name Change
As a naming and branding expert, please allow me to not only weigh in on the National Speakers Association (NSA) changing its name to...
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Liz Goodgold
- Dec 18, 2013
Names that sizzled/fizzled this year
Whoa! What a great year for new words and new brands; here’s my take on what sizzled and what fizzled: Sizzled FizzledSelfie – Even Obama...
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Liz Goodgold
- Jun 18, 2013
4 Rules to Creating a Great Brand Name
Ooops! Organix and its investment bankers have hit a snag in trying to sell the company. Why? The name Organix is not organic! In...
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Liz Goodgold
- Jan 11, 2013
4 Rules for Changing Your Name
The last few weeks have brought a spate of celebrity name changes. Here are 4 guidelines to consider as you contemplate a brand new you:...
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