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Liz Goodgold
- Aug 13, 2019
Color as a branding tool: 5 Ways to Leverage the Power of Color
At the recent Hot August Nights event showcasing vintage cars, I spied this couple photographed above: they matched their car! This bold...
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Liz Goodgold
- Apr 27, 2018
How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers
Make me Feel Welcome, Not Interrogated! How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers When did...
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Liz Goodgold
- Apr 19, 2018
7 Branding Lessons from the reboot of American Idol
7 Branding Lessons from the reboot of American Idol With a whopping 10 million viewers in its premiere, American Idol still is hitting...
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Liz Goodgold
- Nov 30, 2017
VIDEO Words of Lizdom: Should you go out on top?
Video: Should you go out on top? Did Eli Manning Miss his Window? Are the Gaines Fixed for Success? After 5 seasons, Chip and Joanna...
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Liz Goodgold
- Jan 26, 2017
Is Your Brand In Retrograde?
When Price is Out of Alignment You Get “Retrograde Branding” & How to Make It Work For You!#Retrograde Branding = Price is out of...
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Liz Goodgold
- Jan 5, 2017
No Whining About Wine Marketing Here
No Whining About Wine Marketing Here: 3 Branding Lessons from Orin Swift#Branding lessons from #wine master @OrinSwift Click To Tweet...
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Liz Goodgold
- Dec 15, 2016
Why Christmas is Better Branded Than Hanukah!
Why Christmas is Better Branded Than Hanukah! 7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always...
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Liz Goodgold
- Dec 6, 2016
Lessons from the best/ worst ads of the year
Lessons from the best/ worst ads of the year It’s easy to get wrapped up in commercials and decide instantly that you love ‘em or hate...
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Liz Goodgold
- Oct 17, 2016
Are you swimming in your lane: 4 Cool Questions to Ask
Are you swimming in your lane: 4 Cool Questions to Ask Before You Step Outside of Your Core Competency Can you believe I gave a speech on...
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Liz Goodgold
- Sep 26, 2016
10 Killer-Good Facts to Know About Branding & Marketing
10 Killer-Good Facts to Know About Branding & Marketing Marketing and branding are your secret weapons for sales, loyalty, and new...
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Liz Goodgold
- Aug 17, 2016
Why YOU Must Differentiate Branding And Bragging
Why YOU Must Differentiate Branding And Bragging Sometimes the difference between branding and bragging is tough to describe, but you...
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Liz Goodgold
- Mar 17, 2016
Why you Must Keep Your Brand Promise
The Honest Co. Isn’t Being Honest The Honest Co. created its brand based upon delivering eco-friendly and organic products. It also...
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Liz Goodgold
- Dec 8, 2015
Why Christmas is Better Branded Than Hanukkah!
7 Reasons Why the Nod Goes to Saint Nick Oy vey! Perhaps I’ve figured out why I always wanted to celebrate Christmas over Hanukkah – it’s...
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Liz Goodgold
- Oct 28, 2015
Is your brand in crisis?
3 Key Lessons from the Movie Our Brand is Crisis Having just previewed the new movie Our Brand is Crisis, branding remains front and...
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Liz Goodgold
- Jan 13, 2015
Did the Ducks Lose Their Feathers?
Lack of a Visual Brand Destroyed Oregon’s Image! I was soooo excited about last night’s game. Finally, a college championship game filled...
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Liz Goodgold
- Oct 13, 2014
6 Surprising Ways a Red Hot Brand Boosts Your Biz
Who needs a brand? You do! I know, I know: you have a logo, website, and perhaps even a spanking new business card, but there is a huge...
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Liz Goodgold
- Oct 3, 2013
Signs of the Times?
How to Make Your Signs Funner and Consistent With Your Brand Every business has “policies,” procedures, and signs. But, here’s an idea:...
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Liz Goodgold
- Sep 26, 2013
Can you brand with a spoon?
Make Sure You Are Creating a Brand Experience In today’s sea of similarity, it’s hard to stand out. But, savvy marketers are focusing on...
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Liz Goodgold
- Sep 19, 2013
Why Toyoda became Toyota
Why Altering a Spelling Might Change Your Image! It is with a sad note that we mourn the passing of Eiji Toyoda on Tuesday, a legend in...
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Liz Goodgold
- Apr 15, 2013
Why Nike Found the Perfect Spokesperson in Tiger Woods
Congratulations to Nike for finally finding the perfect spokesperson; for discovering the man who embodies the slogan “winning takes care...
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