Marketing & Advertising

How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers

Apr 27, 2018

How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers

Make me Feel Welcome, Not Interrogated! How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers When did...

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VIDEO Words of Lizdom: 4 Deadly Sins of Networking: Topics NEVER to Discuss at Networking Events

Liz Goodgold

Mar 7, 2018

VIDEO Words of Lizdom: 4 Deadly Sins of Networking: Topics NEVER to Discuss at Networking Events

VIDEO Words of Lizdom: 4 Deadly Sins of Networking: Topics NEVER to Discuss at Networking Events Should we or shouldn’t we? I get it: we...

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How to Spew Sexy Soundbites That Get You Remembered

Liz Goodgold

Feb 23, 2018

How to Spew Sexy Soundbites That Get You Remembered

Out of the Mouths of Babes: How to Spew Sexy Soundbites That Get You Remembered Figure skater Adam Rippon nails the performance of his...

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Liz Goodgold

Jan 31, 2018

The #1 Thing you MUST DO If You Goof

The #1 Thing you MUST DO If You Goof! The tickets to Wednesday night’s State of the Union address invited guests to the State of the...

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Curse Words in Titles? What is With All of this Cursing?

Liz Goodgold

Jan 23, 2018

Curse Words in Titles? What is With All of this Cursing?

When Did it Become Acceptable to Title Your Book with a Curse Word? OK, I’m going on my soap box here: I’m tired of all of the vulgar...

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The Art and Science of Giving Reviews, Endorsements, And Recommendations: 7 Successful Strategies th

Liz Goodgold

Jan 9, 2018

The Art and Science of Giving Reviews, Endorsements, And Recommendations: 7 Successful Strategies th

The Art and Science of Giving Reviews, Endorsements, And Recommendations: 7 Successful Strategies that Work! Can you endorse me? Nothing...

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Liz Goodgold

Jun 27, 2017

Why Nickel & Diming Your Clients is Costing You Loyalty and Millions! 6 Goof-Proof Solutions fo

Why Nickel & Diming Your Clients is Costing You Loyalty and Millions! 6 Goof-Proof Solutions for Pricing Your Projects Better Last week,...

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Almost Good: Marketing Efforts That Just Miss the Mark & Lessons To Master

Liz Goodgold

Apr 27, 2017

Almost Good: Marketing Efforts That Just Miss the Mark & Lessons To Master

As a branding expert, my occupational hazard is that I’m always watching, reading, and listening to see if messages resonate. Below are...

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Liz Goodgold

Feb 7, 2017

Are you insulting me?

Are you insulting me? Why Insulting Your Prospects Doesn’t Lead to Clients I’m a little annoyed lately. I went to get a blow dry and the...

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Why Try Before You Buy Works….and How To Convert Browsers into Buyers

Liz Goodgold

Jan 17, 2017

Why Try Before You Buy Works….and How To Convert Browsers into Buyers

Why Try Before You Buy Works….and How To Convert Browsers into Buyers Try before you buy is a valid marketing theory; here’s why Click To...

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Liz Goodgold

Jan 5, 2017

No Whining About Wine Marketing Here

No Whining About Wine Marketing Here: 3 Branding Lessons from Orin Swift#Branding lessons from #wine master @OrinSwift Click To Tweet...

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Liz Goodgold

Nov 16, 2016

Why Amazon Books Underwhelms

How to Avoid Creating the Grand Disconnect: When the Brand Reality Doesn’t Meet Expectations I am a true book lover and die-hard Amazon...

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10 Killer-Good Facts to Know About Branding & Marketing

Liz Goodgold

Sep 26, 2016

10 Killer-Good Facts to Know About Branding & Marketing

10 Killer-Good Facts to Know About Branding & Marketing Marketing and branding are your secret weapons for sales, loyalty, and new...

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Liz Goodgold

Jun 22, 2016

Enough with the F/U! (Follow Up)

Stop “Just Following up” and Add Value! In case you missed it, I’m moving up to Orange County, California. As I check into new groups,...

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Liz Goodgold

Jun 1, 2016

Movin’ on up to Orange County!

Can You help me find new connections in Orange County? After 18 years in San Diego, it’s time to say adios. My business has steadily been...

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Liz Goodgold

Apr 28, 2016

Why You Need a “Mom Reviewer

How to Create Reality Tests in Your Marketing It’s a little frightening to talk about my mom so soon after her passing, but I’m sharing...

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Liz Goodgold

Dec 28, 2015

Best Ads of the Year

Branding Lessons from the Best Ads of 2015 As 2015 comes to a close, it’s time to review the best ads of the year. The criteria? I loved...

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My Top 10 Tweets of the Year on Marketing & Branding

Liz Goodgold

Dec 3, 2015

My Top 10 Tweets of the Year on Marketing & Branding

My Twitter feed spouts #marketing and #branding observations. And, even if you’re not one of the 35 million active users, I trust you’ll...

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2014: The Year in Review in Branding – Top 13 Branding Moments of the Year

Liz Goodgold

Dec 16, 2014

2014: The Year in Review in Branding – Top 13 Branding Moments of the Year

2014 was a landmark year in terms of social media propelling stories to the forefront. Some brands sizzled and some brands fizzled....

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7 Egregious Errors Most Entrepreneurs Make When it Comes to Advertising

Liz Goodgold

Dec 9, 2014

7 Egregious Errors Most Entrepreneurs Make When it Comes to Advertising

I was just settling down with my neighborhood “rag” magazine and couldn’t even get past page 2 without startling marketing missteps...

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About Me

I work with entrepreneurs and executives to brand better, speaker gooder, and write “righter” to boost their business and careers.

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