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Liz Goodgold
- May 11, 2017
The Power of Options: Offer Different Products, Packages & Programs to Close Sales
A confused #prospect doesn’t buy; never offer more than 3 options Click To Tweet Always offer a 1st, biz, and economy class offering to...
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Liz Goodgold
- Jan 17, 2017
Why Try Before You Buy Works….and How To Convert Browsers into Buyers
Why Try Before You Buy Works….and How To Convert Browsers into Buyers Try before you buy is a valid marketing theory; here’s why Click To...
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Liz Goodgold
- Aug 30, 2016
Are you Selling Up or Selling Out?
Are you Selling Up or Selling Out? I understand about the benefits of sponsorship, but there is a difference between sponsorship selling...
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Liz Goodgold
- Jan 20, 2016
Pricing + Profit = Happiness
6 Reasons Why Not-For-Profit Pricing Lowers YOUR Profit “Do you have a special rate for not-for-profits?” This is the question that boils...
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Liz Goodgold
- Dec 15, 2015
Are you flirting with your prospects?
5 Questions To Determine If You’re Flirting Or Stalking I remember working with a realtor at one of my networking talks and he told me...
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Liz Goodgold
- Nov 16, 2015
6 Ways To Kill The Sale
We are ALWAYS selling whether it’s to get a job, get ahead, or get the business. But if you’re trying to get close to your prospect,...
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Liz Goodgold
- Jun 15, 2015
Do you have Phone-O-Phobia?
4 Times in the Sales Process When You Should Dial for Dollars It seems as if it is all e-mail – all the time. BUT, as much as I love my...
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Liz Goodgold
- Feb 26, 2015
Is That A Proposal Or An Estimate? 6 Essentials for Every Proposal
Having been on both sides of the desk when it comes to writing and reviewing proposals, I’m frustrated when I receive estimates that are...
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Liz Goodgold
- Dec 1, 2014
5 Jolly Ways To Grow Your Biz Over the Holidays
Here’s my big secret: Let everyone else believe that no business gets conducted over the holidays Let my competitors take a vacation Let...
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Liz Goodgold
- Sep 24, 2014
Can you write a proposal?
Proposals should win you the biz 80% of the time. If you’re not achieving this rate, spend less than 4 minutes learning the secrets that...
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Liz Goodgold
- Jun 23, 2014
Sell is NOT a Dirty 4-letter Word!
4 Reasons Why Entrepreneurs Must Never Stop Selling My fave four letter words are “free,” “sale” and “wine,” but I’m ready to add another...
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Liz Goodgold
- Dec 9, 2013
Are you killing the sale?
6 Instant Deal Killers and How You Can Save the Sale This past week I recommended 2 trusted resources to a current client; neither one of...
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Liz Goodgold
- Jul 10, 2013
Sales Lesson From a Carny
With summer fair season in full swing, here’s an opportunity to not only see the lamb shearing contest, ride a scary roller coaster, or...
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Liz Goodgold
- May 7, 2013
5 Fast Steps to Responding to an RFP: Request for Proposal
Many entrepreneurs quickly switch from excitement to dread when they finally get the call to do an RFP: Request for Proposal. The call...
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Liz Goodgold
- Feb 5, 2013
How to Price Your Services Like Fine Wine
I am a huge wineaux – loving the bouquet, bottling, terroir, and taste of fine wine. BUT, what I really love is the marketing! Why is...
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Liz Goodgold
- Aug 21, 2012
Can You Sell Like a Sell-Ebrity?
They are true to their DNA – Marty is like a nebbish in the backseat; he is trying so hard to control everything that even Siri makes a...
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Liz Goodgold
- Mar 19, 2012
You charge what?
How Pricing Influences Perception and How to Make it Work for You We all know the drill: you meet an enticing prospect, you follow up...
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