Liz Goodgold
- Jul 14, 2013
Are you doing the right thing?
In the wake of NFL player Aaron Hernandez being charged with 1st degree murder, the New England Patriots worked swiftly to cut all ties...
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Liz Goodgold
- Jul 10, 2013
Sales Lesson From a Carny
With summer fair season in full swing, here’s an opportunity to not only see the lamb shearing contest, ride a scary roller coaster, or...
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Liz Goodgold
- Jun 23, 2013
You Can Have a Tagline, I Guarantee it!
OMG! The Board of Men’s Wearhouse fired its founder, George Zimmer – famous for his catchphrase: “You’re going to like the way you look....
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Liz Goodgold
- Jun 18, 2013
4 Rules to Creating a Great Brand Name
Ooops! Organix and its investment bankers have hit a snag in trying to sell the company. Why? The name Organix is not organic! In...
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Liz Goodgold
- May 15, 2013
Calling Out Your Competitors? Think Again!
If you’ve seen the TV ad in which a fight breaks out over a phone, answer this question: what brand is it for? I watched the spot a half...
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Liz Goodgold
- Apr 15, 2013
Why Nike Found the Perfect Spokesperson in Tiger Woods
Congratulations to Nike for finally finding the perfect spokesperson; for discovering the man who embodies the slogan “winning takes care...
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