4 Fab Ways to Write Wiki Fast In our turbo-charged world, news flies fast. If you’re trying to capitalize on the moment, you must step up your pace or get left behind. When Steve Jobs passed away, for example, I immediately thought of a blog about how he was a brand. The only problem was that I was in Idaho giving a speech. The solution? Slip away for 15 minutes and pound it out. I did!To capitalize on the news, you must #write wiki fast Click To Tweet If you want to write f
Sony Pictures was on target for promotion for its movie Austenland. It’s employing “women only” screenings, tie-ins with Daily Candy, ads on female-skewing networks and high tea at Jane Seymour’s home.As an entrepreneur, do you have a laser-focus on your target? Let me ask you a few questions to decide? Are you writing to men or women? – Men are very different animals. Weight Watchers, for example, has a separate campaign devoted to men including videos on Funny or Die. Do yo
Lead singer for the Black Eyed Peas, Will.i.am admits that he inadvertently stole a competitor’s track entitled Rebound for his song “Let’s Go” with Chris Brown. So often in my work with entrepreneurs, I hear a fear of putting out their material for exactly this reason: a competitor might steal it. Let’s deal with these myths right now: “I don’t put my process on my website for fear my competitors will steal it.” – Really? If you don’t create a compelling case for your servic
Join me on Tuesday, July 24, 2012 at Hera Hub in Sorrento Valley – How to Write Gooder Copywriting That Sells: A 4-Hour Hands-on Workshop Sponsored by Hewlett-Packard Writing for the 21st century is different: it is quick and powerful; it must get and grab you, without strangling the reader. Master the new rules as we attack YOUR copy and make it better. • Do you find copywriting difficult and demanding?
• Are you struggling with your Web copy?
• Is your company brochure st
1. It’s Clever – The program is called Fur-st Class Care and promises to take great care of your 4-legged friends.
2. It’s Co-Branded – They’ve partnered with Banfield Pet Hospital bringing the respect of that brand to theirs
3. A Special Discount Is Included – Free office visit at the pet hospital thereby completing the strategic alliance loop.
4. Email Subject Line is On Target – Instead of the typical boring subject line (ex: Alaska announces new promo), it has a specif