#Copywriting

Aug 1, 2017

4 Fab Ways to Write Wiki Fast

4 Fab Ways to Write Wiki Fast In our turbo-charged world, news flies fast. If you’re trying to capitalize on the moment, you must step up...

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Aug 28, 2013

Are you writing to your target?

Sony Pictures was on target for promotion for its movie Austenland. It’s employing “women only” screenings, tie-ins with Daily Candy, ads...

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Apr 25, 2013

Will.I.Am Admits Copyright Infringement, But Don’t Stop Sharing Your Ideas

Lead singer for the Black Eyed Peas, Will.i.am admits that he inadvertently stole a competitor’s track entitled Rebound for his song...

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Jun 1, 2012

How to Write Gooder – Copywriting That Sells: A 4-Hour Hands-on Workshop (San Diego, CA)

Join me on Tuesday, July 24, 2012 at Hera Hub in Sorrento Valley – How to Write Gooder Copywriting That Sells: A 4-Hour Hands-on Workshop...

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May 7, 2012

6 Marketing Lessons YOU Can Learn From Alaska Air

1. It’s Clever – The program is called Fur-st Class Care and promises to take great care of your 4-legged friends. 2. It’s Co-Branded –...

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