Out of the Mouths of Babes: How to Spew Sexy Soundbites That Get You Remembered Figure skater Adam Rippon nails the performance of his career and when asked about how he did it, he responds: “I can’t explain witchcraft.” A Miami real estate agent showcasing her Miami property on-line boasts “It’s bikini ready.” An opponent of bottled water and its harm on the environment quips: “Paying for water is like paying for gravity!”If you’re trying to capture media or viral attention,
It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is! After watching breathtaking and awe-inspiring wins at the Olympics from Shaun White to Chloe Kim to Red Gerard, it seems almost un-American to suggest quitting, but sometimes, it’s legit to quit, especially when it comes to business. In my years of coaching and speaking, I keep running across folks clinging to ideas that aren’t working. Let me give you a few examples: Keeping a bad name because
1. It’s Clever – The program is called Fur-st Class Care and promises to take great care of your 4-legged friends.
2. It’s Co-Branded – They’ve partnered with Banfield Pet Hospital bringing the respect of that brand to theirs
3. A Special Discount Is Included – Free office visit at the pet hospital thereby completing the strategic alliance loop.
4. Email Subject Line is On Target – Instead of the typical boring subject line (ex: Alaska announces new promo), it has a specif