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Liz Goodgold
Jul 22, 2015
I’m Sorry: 4 Super Easy Ways to Deal with Your Goof
Ashley Madison, the secret way to have an affair gets hacked and the CEO has yet to issue its apology; really? There’s not even a notice...
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Liz Goodgold
Oct 15, 2013
6 Savvy Strategies for Talking to the Media
It’s been a busy media month for me talking about the Kardashians, Miley, Charlie, RiRi, and Cher. But, the question I get asked most...
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Liz Goodgold
Aug 28, 2013
Are you writing to your target?
Sony Pictures was on target for promotion for its movie Austenland. It’s employing “women only” screenings, tie-ins with Daily Candy, ads...
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Liz Goodgold
Apr 9, 2013
4 Great Ways for Dealing with Your Goof
Target calls a plus-sized dress in the color “manatee gray” while the smaller- sized replica is beautifully named “dark heather gray.”...
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Liz Goodgold
Aug 31, 2012
How to Make Your Premiere a Success
While Her TV appearance reminded me of my first “paid” speaking gig. I earned a whopping $250 and watched horrified as my microphone...
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Liz Goodgold
Jul 30, 2012
Can You Create a Gold Medal Nickname?
And, they collect a nickname along the way. Here’s my Top 10 of gold-medal-worthy nicknames: Usain Bolt – The Lightning Bolt Missy...
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Liz Goodgold
Jun 27, 2012
How to Fire Up Your Brand
Cupcake Wars came to a dramatic close when contestants were challenged to bake a cupcake in the style of one of 4 Food Network stars....
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Liz Goodgold
Jun 5, 2012
How to Capitalize On A Hot Trend Like American Ninja Warrior
Here’s the question: How can YOU capitalize on a trend? Adapt to a New Audience – Obstacle courses created just for office workers are...
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Liz Goodgold
May 17, 2012
Why Vidal Sassoon’s Brand Was a Cut Above The Rest
A Fabulous Tagline – “If you don’t look good, we don’t look good” still stands the test of time. Can your tagline survive for 20+ years?...
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Liz Goodgold
Apr 26, 2012
Mike Koenig’s Cross Channel Mojo
Friday, May 11, 2012 San Diego Marriott Marquis All Day – 3 days, I will be a speaker at this event! Reserve your tickets to our Cross...
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Liz Goodgold
Mar 6, 2012
Zac Turns an Ooops Moment into a Teaching Opportunity
Yes! You read that right. Every teenager’s heartthrob had an OMG moment at the premiere of his new film The Lorax. Forgetting that new...
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