Ashley Madison, the secret way to have an affair gets hacked and the CEO has yet to issue its apology; really? There’s not even a notice of the event on its home page and the site still boasts “100% discreet” even though clearly your secret and that of 37 million other members is out! How do they recover? How can you recover? 4 Super Easy Ways to Deal with Your Goof Let’s face it, we all goof. But, how you deal with it matters. The best ways: Acknowledge the Problem ASAP– Don

It’s been a busy media month for me talking about the Kardashians, Miley, Charlie, RiRi, and Cher.  But, the question I get asked most often from my clients is: HOW DO I GET QUOTED BY THE MEDIA? Tie your blogs into the current news – The hot topic right now is the budget impasse. If you’re in any way related to the financial industry, you must spin this story into how it affects your target audience.  If you review any of my blogs in the archives, you’ll note that I consisten

Sony Pictures was on target for promotion for its movie Austenland. It’s employing “women only” screenings, tie-ins with Daily Candy, ads on female-skewing networks and high tea at Jane Seymour’s home.As an entrepreneur, do you have a laser-focus on your target? Let me ask you a few questions to decide? Are you writing to men or women? – Men are very different animals. Weight Watchers, for example, has a separate campaign devoted to men including videos on Funny or Die. Do yo

Target calls a plus-sized dress in the color “manatee gray” while the smaller- sized replica is beautifully named “dark heather gray.” Ooops! Turn Style Consignment Stores announced its grand opening urging you to get there early. But, ooops, no address was provided. Let’s face it, we all goof. But, how you deal with it matters. The best ways: Acknowledge the Problem ASAP – Don’t sweep it under the rug or pretend you won’t get caught because it this Internet-happy world you w

While Her TV appearance reminded me of my first “paid” speaking gig. I earned a whopping $250 and watched horrified as my microphone sparked its way to a fiery death. The entire time I joked with my audience about the “hot” time we were having until a new replacement mic could be found. How to Make Your Premiere a Success Since then, I’ve delivered over 498 talks and this is what I know: Take the Plunge: NOW! – Don’t wait until you’re perfect, don’t stall until you have the p

And, they collect a nickname along the way. Here’s my Top 10 of gold-medal-worthy nicknames: Usain Bolt – The Lightning Bolt Missy Franklin – Missy the Missile Kerri Walsh – 6 Feet of Sunshine Misty May Treanor – The Turtle Michael Hunter- The Bounty Hunter Michael Phelps – The Baltimore Bullet Gabby Douglas – The Flying Squirrel Mary Meagher – Madam Butterfly Eric Moussambi – The Eel Florence Griffith Joyner – Flo Jo But, the real question is why do nicknames matter? Nicknam

Cupcake Wars came to a dramatic close when contestants were challenged to bake a cupcake in the style of one of 4 Food Network stars. Bake a Bobby Flay confection? Create a Giada concoction? You betcha! Could your clients bake your brand? They could if you: Embrace a Signature Food – Wait! Of course, service brands can partner with a food. Doubletree serves up chocolate chip cookies, Ronald Reagan became the man behind the jelly bean, and my audiences know that I always rewar

Here’s the question: How can YOU capitalize on a trend? Adapt to a New Audience – Obstacle courses created just for office workers are springing up. Tough Mudder and Rugged Manic are boasting marathon leaps in traffic and interest. Modify by Demographics – Just as American Ninja Warrior was adapted from Japan, spin-off opportunities abound targeted just for women, kids, senior citizens, etc. Institutionalize It – Create camps, training, and certification programs for the next

A Fabulous Tagline – “If you don’t look good, we don’t look good” still stands the test of time. Can your tagline survive for 20+ years? A Big Competitive Difference – Whether it was Mia Farrow, Nancy Kwan, or Mary Quant, you immediately noticed that his haircuts were angular, modular, face-framing, and distinctive. Is your brand that unique? He Turned His Name into a Brand – By creating self-named salons, products, and stepping into the limelight, he transformed from a barbe

Friday, May 11, 2012 San Diego Marriott Marquis All Day – 3 days, I will be a speaker at this event! Reserve your tickets to our Cross Channel Mojo Live Event in beautiful San Diego, California. This will be two and half full days, filled with massive content, how-to trainings and lots of networking. You will get the latest cutting edge information and much more on how to start and grow your Marketing Technology business. This promises to be THE event of 2012, where you can h

Yes! You read that right. Every teenager’s heartthrob had an OMG moment at the premiere of his new film The Lorax. Forgetting that new security requires passing through a metal detector and emptying his pockets, he unfortunately dropped more than just a pack of gum. Did he squirm? Yes, but you should have heard him talking about it on The Today Show. Zac turned an awkward situation into an amazing teaching moment. Acting as if appearing on a Public Service Announcement, this