
Liz Goodgold
- Feb 15, 2018
It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is!
It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is! After watching breathtaking and awe-inspiring wins at the Olympics from Shaun White to Chloe Kim to Red Gerard, it seems almost un-American to suggest quitting, but sometimes, it’s legit to quit, especially when it comes to business. In my years of coaching and speaking, I keep running across folks clinging to ideas that aren’t working. Let me give you a few examples: Keeping a bad name because
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Liz Goodgold
- Jun 6, 2017
Red Hot Branding that Leads to White Hot Sales – Liz Goodgold
Red Hot Branding that Leads to White Hot Sales – Liz Goodgold Ursula Mentjes with $ales Coach Now, interviewed Liz about Red Hot Branding that leads to White Hot Sales. She shared how to brand out, stand out, and cash in on your business. #branding #Sales
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Liz Goodgold
- May 11, 2017
The Power of Options: Offer Different Products, Packages & Programs to Close Sales
A confused #prospect doesn’t buy; never offer more than 3 options Click To Tweet Always offer a 1st, biz, and economy class offering to maximize #sales Click To Tweet It’s spring so I was in a shoe-buying frame of mind. A cute and comfortable pair of shoes called my name at Aerosoles. I requested size 7 ½ and they brought me that one pair of shoes in size 7 ½; I didn’t like the way they fit so I walked out without buying a thing. I then scooted over to Marmi Shoes. I found 2
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Liz Goodgold
- Dec 15, 2015
Are you flirting with your prospects?
5 Questions To Determine If You’re Flirting Or Stalking I remember working with a realtor at one of my networking talks and he told me that his fave opening line was: “Hi! I’m Dan; wanna buy a house?” It struck me as outrageous – too fast and too aggressive; it was as if he was trying to score on the first date! I believe instead that you need to flirt with your prospects to earn their love, trust, and respect. A few key questions to ask: Do you have a “flirtation device” wor
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Liz Goodgold
- Nov 16, 2015
6 Ways To Kill The Sale
We are ALWAYS selling whether it’s to get a job, get ahead, or get the business. But if you’re trying to get close to your prospect, avoid these tactics like the plague! We are ALWAYS #selling whether it’s to get a job,get ahead or get the business! Click To Tweet Not Opting-In to My Social Media – So, you want my business, but you can’t take the time to read a blog or 2 to truly get a feel of my brand? Or follow me on Twitter? Connect with me on LinkedIn? Inexcusable! Showin
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Liz Goodgold
- Jul 10, 2013
Sales Lesson From a Carny
With summer fair season in full swing, here’s an opportunity to not only see the lamb shearing contest, ride a scary roller coaster, or eat fried Kool-Aid (really!), but to learn from the salesmen, hucksters, and carnival workers (carnies) who get you to part with your dollars. 5 Sales Secrets From the Fair How do they do it? They: Dress the Part – Subtle doesn’t work; look at this photo with Larry Miller of Chimneys-R-US; he looks like a chimney sweep, right? You’ll also se
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Liz Goodgold
- Jan 28, 2013
4 Secrets for Pulling off a Cool Promotion
I often get asked how, when, and why to put together a promotion. Here’s a tidy little cheat sheet for you. Give Them a Reason – If you’re going to discount your services, it’s always a good idea to give potential buyers a rationale: end of season, old merchandise, new packaging, etc. I remember when I upgraded all of my CDs and did a Fire Sale; it was hot and fun! Invent an Occasion – We all see the furniture ads touting Labor Day or Memorial Day sales, but I’m loving the Su
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Liz Goodgold
- Apr 10, 2012
Business Mastery Series – Red Fire Profitability with Liz Goodgold (webinar)
Tuesday, May 22 12pm – 1pm PST – I am taking part in the Business Mastery Series presented by Practice Pay Solutions. This is a free series of one-hour webinars with the a team of industry experts! We’re presenting the less-covered, critical issues for small business owners, so you can reduce the time you spend on set-up and administration– and focus on what really matters. I’ll be featured on May 22. Check out the link to register and see the other dates and speakers as wel
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Liz Goodgold
- Mar 19, 2012
You charge what?
How Pricing Influences Perception and How to Make it Work for You We all know the drill: you meet an enticing prospect, you follow up with an amazing proposal that took you hours to create, and then you hear…..nothing: Not a word, not a call, not an acknowledgement. Finally, you pick up the phone only to hear that your price wasn’t right and that they are “going in a different direction.” You automatically assume that your price was too high and that you should slash your pri
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