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Liz Goodgold
- Jan 31, 2019
4 Reasons Why We Love Super Bowl Ads
4 Reasons Why We Love Super Bowl Ads In just a few days, it’s time for the biggest rivalry ever at Super Bowl LIII: brand vs. brand. What? You thought Sunday was about football? No! Over 107 million fans are expected to tune in and perhaps tune out of the commercials. It’s the great debate of who will score and who will fumble with the fans. The stakes are high with a whopping average of $133,333 per second! Break out stars earn buzz, Monday morning quarterbacking, mindshare,
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Liz Goodgold
- Jul 23, 2018
Practice What You Speech! Branding 101: The 7 Essentials For Building Your Brand
Practice What You Speech! Branding 101: The 7 Essentials For Building Your Brand Oy vey! I’ve been so overwhelmed with work that I nearly forgot to blog and share brand insight and opinion this week. But, then it hit me that I must walk my talk or as I say, “practice what I speech!” I’m frustrated when I run into entrepreneurs who forget their business cards or don’t have a website, or a social media following and dismiss it as “oh, well, the shoemaker has no shoes.” I believ
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Liz Goodgold
- May 22, 2018
6 Reasons Acronyms Don’t Work as Brand Names
Boy Scouts Changing Its Names Doesn’t Earn a Merit Badge: 6 Real Reasons Why Acronyms Don’t Work as Brand Names Perhaps you’ve heard the brouhaha about the Boy Scouts of America changing its signature program to the acronym BSA which will become Scouts BSA in February 2019. Acronyms are technically letters that are turned into words. The most famous and logical one is MADD: Mothers Against Drunk Driving. 6 Reasons Acronyms Never Work as Brand Names Let me be clear: Acronyms v
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Liz Goodgold
- May 1, 2018
Upcoming Speaking Events for May
Upcoming Calendar of Events I have a host of speaking events in Reno; will I see you there? (I do speak on other days, but apparently Wednesdays are my lucky day!) The Brand Called You: The No-Fail Formula for Launching Your Cosmetology Career, Wednesday, May 2, 2018 by invitation only; https://paulmitchell.edu/reno/Students and alum @PMTSReno are you joining me this Wednesday for The Brand Called You: The No-Fail Formula for Launching Your Cosmetology Career Click To Tweet 2
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Liz Goodgold
- Apr 27, 2018
How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers
Make me Feel Welcome, Not Interrogated! How to Create a Better Branded Experience with Doctors, Dentists, & Service Providers When did the branded experience with Doctors, Dentists and other Service Providers become about forms and waiting rather than customer appreciation? As I settle in to my new city of Reno, I’m frustrated with the cold, sterile approach I get walking in to a new facialist, knee doctor, dentist, or massage therapist. The routine goes something like this:
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Liz Goodgold
- Apr 19, 2018
7 Branding Lessons from the reboot of American Idol
7 Branding Lessons from the reboot of American Idol With a whopping 10 million viewers in its premiere, American Idol still is hitting the high notes. Now, as the shows settles into its rhythm, there are a few personal branding gems hidden within the reality competition. These lessons also work for you as an entrepreneur, employee, or executive. Don’t Remain Invisible – “Your presence is a little forgettable” is the verbatim statement judge Katy Perry admitted to contestant A
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Liz Goodgold
- Feb 23, 2018
How to Spew Sexy Soundbites That Get You Remembered
Out of the Mouths of Babes: How to Spew Sexy Soundbites That Get You Remembered Figure skater Adam Rippon nails the performance of his career and when asked about how he did it, he responds: “I can’t explain witchcraft.” A Miami real estate agent showcasing her Miami property on-line boasts “It’s bikini ready.” An opponent of bottled water and its harm on the environment quips: “Paying for water is like paying for gravity!”If you’re trying to capture media or viral attention,
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Liz Goodgold
- Feb 15, 2018
It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is!
It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is! After watching breathtaking and awe-inspiring wins at the Olympics from Shaun White to Chloe Kim to Red Gerard, it seems almost un-American to suggest quitting, but sometimes, it’s legit to quit, especially when it comes to business. In my years of coaching and speaking, I keep running across folks clinging to ideas that aren’t working. Let me give you a few examples: Keeping a bad name because
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Liz Goodgold
- Jan 23, 2018
Curse Words in Titles? What is With All of this Cursing?
When Did it Become Acceptable to Title Your Book with a Curse Word? OK, I’m going on my soap box here: I’m tired of all of the vulgar language. As my friends can tell you, I too can curse like a drunken sailor, but I’m just not ready to title my books, speeches, or essays with dirty words. I cruise through the bookstores (yes, they still exist) and Amazon and see: The Subtle Art of Not Giving a F*CK Your Marketing Sucks My Marketing Sucks How to Get SH*T Done Get Your SH*T To
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Liz Goodgold
- Nov 7, 2017
VIDEO Words of Lizdom: Does an apology work?
Does an apology work? How the Harvey Weinstein, Kevin Spacey & Other Scandals Shape Their Brand Image In recent weeks, Donna Karan, Kevin Spacey, and Harvey Weinstein have all apologized for their words or actions. But, is it enough to rescue their brand image? Donna initially claimed that women may have been at fault by virtue of how they dressed – and this statement came from a clothing designer! One week later she eventually faced the cameras again, but this time it was to
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Liz Goodgold
- Oct 16, 2017
6 Reasons to Change Your Brand Name
When to change your brand name? Many of you like to read and some like to watch. SO, below is my 1-minute overview of the 5 Reasons to Change Your Brand Name. If you’d like a little more meat (and an additional reason to change your name,) please read below or surprise the heck outta me and do both! 6 Reasons to Change Your Brand Name: Divorce Your Name from Negative Publicity – Clearly, this is the case of The Weinstein Company looking at changing its name. It’s a proven str
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Liz Goodgold
- Sep 19, 2017
Book Review: The Power of Moments by Chip and Dan Heath
The Power of Moments: The Power of Reading this Book with a Pen in Hand The Heath Brothers have done it again: diagnosing what works and what doesn’t when it come to creating magical moments.Another great read by the #HeathBrothers, a review of their new book #PowerofMoments Click To Tweet If you’re serious about branding better, boosting customer experiences, or changing mentor results, I urge you to take small bites of this book with a pen in hand. In essence, the entire bo
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Liz Goodgold
- Aug 29, 2017
Nothing better than a full schedule in September!
There is nothing better than a full schedule and my September is jam-packed with events you’re not going to want to miss. Mark your calendars and join me for these September Events! You have 3 seconds to make a good impression; can you do it? Whether you want to raise funds, raise your profile, or even raise an eyebrow, it’s essential to master the secret strategies that work. Join us for a free and fun evening of shopping and mingling too. 6:00 pm – 8:00 pm Marmi Shoes
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Liz Goodgold
- Jul 11, 2017
What You Can Learn About Lawsuits, Trademarks, and Copyright Issues from Kendall and Kyle Jenner
What You Can Learn About Lawsuits, Trademarks, and Copyright Issues from Kendall and Kyle Jenner In case you missed the brouhaha, Kendall and Kylie Jenner started and abruptly stopped selling vintage shirts with their images superimposed upon those of Ozzy Osbourne, Gene Simmons, Notorious B.I.G., and Tupac Shakur. The tees were priced at an eye-popping $125 per shirt. The publicity-crazed sisters issued a short apology. This issue is over, right? Wrong!The firestorm @KylieJe
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Liz Goodgold
- Jun 6, 2017
Red Hot Branding that Leads to White Hot Sales – Liz Goodgold
Red Hot Branding that Leads to White Hot Sales – Liz Goodgold Ursula Mentjes with $ales Coach Now, interviewed Liz about Red Hot Branding that leads to White Hot Sales. She shared how to brand out, stand out, and cash in on your business. #branding #Sales
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Liz Goodgold
- Apr 3, 2017
How to Sell the Brand Called YOU
How to Sell the Brand Called YOU 4 Innovative Ways to Ace the Job Interview I’ve been coaching a ton of folks lately who are interviewing for new jobs. They have secured the first phone interview and are adamant about getting to the next step. Below are strategies that work not only for job interviews, but for entrepreneurs trying to close the deal. Punctuate your Point – As you answer a question such as “How are you with managing people?” pepper it with examples, case studie
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Liz Goodgold
- Nov 16, 2015
6 Ways To Kill The Sale
We are ALWAYS selling whether it’s to get a job, get ahead, or get the business. But if you’re trying to get close to your prospect, avoid these tactics like the plague! We are ALWAYS #selling whether it’s to get a job,get ahead or get the business! Click To Tweet Not Opting-In to My Social Media – So, you want my business, but you can’t take the time to read a blog or 2 to truly get a feel of my brand? Or follow me on Twitter? Connect with me on LinkedIn? Inexcusable! Showin
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Liz Goodgold
- Nov 9, 2015
3 Top Branding Questions Answered: Getting A Job, Managing Your External Brand, & Finding Your
Wowza! I had the privilege of speaking at the Rady School of Management for the University of California, San Diego last week and I loved the energy of these students. Even better, I liked their questions about branding. Don’t forget: you can ask me your branding questions too; fire away! Question: How do I combine my internal brand with my external brand? I often feel that I’m presenting 2 different people. Help! Answer: You must have ONE brand, the authentic brand; you can’
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Liz Goodgold
- Nov 1, 2015
7 Deadly Sins of Entrepreneurship
The 7 Monstrous Missteps to Avoid in Starting Your Business As I proudly celebrate 17 years of entrepreneurship, I recognize all of the many mistakes I’ve made. Yikes! I’ve even put together an entire booklet entitled Confessions of an Entrepreneur: 99 Indispensable Lessons to Build Your Brand & Biz available for download here. 7 Deadly Sins of Entrepreneurship Naming The Business After Yourself – If your company is Jane Smith & Associates, I assume there aren’t any associate
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Liz Goodgold
- Oct 28, 2015
Is your brand in crisis?
3 Key Lessons from the Movie Our Brand is Crisis Having just previewed the new movie Our Brand is Crisis, branding remains front and center on my brain (what a surprise!) Branding Lessons from Our Brand is Crisis Create an Ownable Word – Sandra Bullock’s character jumpstarts a political campaign by rallying around the word “crisis.” Geoffrey A. Moore owns the word “chasm” based upon his books; Malcom Gladwell created the phrase “the tipping point;” Kaiser owns the word “thriv
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