Liz Goodgold
- Sep 14, 2015
Last Comic Standing Biz Principles to Steal! 5 Killer-Good Ideas to Boost Your Presence & Power
NBC just crowned the latest winner of The Last Comic Standing. Even though I’m betting that you’re not a stand-up comic, there are...
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Liz Goodgold
- Jul 22, 2015
I’m Sorry: 4 Super Easy Ways to Deal with Your Goof
Ashley Madison, the secret way to have an affair gets hacked and the CEO has yet to issue its apology; really? There’s not even a notice...
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Liz Goodgold
- Apr 2, 2015
Goof Proof Your Name: Why Getting Your Name Right is the First Step in Earning Flawless Recall
The essential first step in branding is “flawless recall.” People must remember you and your name each time and every time. And, as we...
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Liz Goodgold
- Mar 11, 2015
Avoiding Genericide With Your Brand: 5 Worthy Ways to Defend Your Trademark
Have you tried the BBQ friendly wine with no name? Or is it The BBQ Friendly Wine With No Name? See the problem? I don’t know if it’s...
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Liz Goodgold
- Jan 20, 2015
What are your Words of Lizdom? Why You Must Create Your Own Branded Vocabulary
Competition is everywhere, but here’s a secret weapon for you: epigrams. That’s right – amusing ways to capture your words and messages....
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Liz Goodgold
- Nov 24, 2014
Bill Cosby’s Brand Is No Laughing Matter
With 16 women now accusing Bill Cosby of sexual assault, the comedian’s brand is in dangerous peril. And, Netflix and NBC abruptly...
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