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Liz Goodgold
Aug 14, 2012
Webinar with Noomii – The Professional Coach Directory (Webinar)
Thursday, September 6, 2012 at 10am PST – Join me for this live webinar with Noomii the providers of the professional coach directory....
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Liz Goodgold
May 29, 2012
San Diego Hadassah Attorneys Council – Womens Group (private event)
I get the privilege of speaking to this special group and will be sharing with them “How Women Can Create a Hot Personal Brand so That...
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Liz Goodgold
Apr 25, 2012
Is Your Marketing Too Clever?
The DVD is designed to look like a bootlegged copy of the film. Please be advised that the disc is the authentic DVD direct from Sony...
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Liz Goodgold
Apr 10, 2012
Using Accents to Boost Your Brand
OMG! I couldn’t stop laughing at 2 of the most fun commercials out there lately: The Hopper by Dish Airport for Lindt Truffles with...
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Liz Goodgold
Mar 19, 2012
You charge what?
How Pricing Influences Perception and How to Make it Work for You We all know the drill: you meet an enticing prospect, you follow up...
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Liz Goodgold
Mar 6, 2012
Zac Turns an Ooops Moment into a Teaching Opportunity
Yes! You read that right. Every teenager’s heartthrob had an OMG moment at the premiere of his new film The Lorax. Forgetting that new...
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Liz Goodgold
Jan 10, 2012
Blameless Apologies Don’t Work
I can’t take it any longer! Companies goof and then don’t step up to the plate and accept responsibility. Instead, they issue backwards,...
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Liz Goodgold
Nov 1, 2011
Naming Workshop: Branding You, Your Book, and Your Business (Carlsbad)
Saturday, October 27, 2012, 10am – 12pm. Join me and the Publishers & Writers of San Diego at the Carlsbad Library for a Naming...
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Liz Goodgold
Jan 11, 2011
Changing a Name Doesn't Change Perception
Wheat Thins is Slicing Linguistics Too Thin Jim Low, marketing director for the wheat cracker division at Kraft rationalizes the change...
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