Have you tried the BBQ friendly wine with no name? Or is it The BBQ Friendly Wine With No Name? See the problem? I don’t know if it’s even a brand name! The wine owners probably thought they were ever so clever, but it’s tough to defend a descriptive name against encroachment let alone get a trademark. Your intellectual property isn’t worth much if it’s confused with a generic product. Of course, genericide has plagued many companies including Bayer (for aspirin), Dow Chemica