4 Great Ways for Dealing with Your Goof

Target calls a plus-sized dress in the color “manatee gray” while the smaller- sized replica is beautifully named “dark heather gray.” Ooops!

Turn Style Consignment Stores announced its grand opening urging you to get there early. But, ooops, no address was provided.

Let’s face it, we all goof. But, how you deal with it matters. The best ways:

  1. Acknowledge the Problem ASAP – Don’t sweep it under the rug or pretend you won’t get caught because it this Internet-happy world you will!

  2. Issue an Apology – If you’ve offended anyone or a group, just spit it out. Target said: “We apologize for any discomfort this might have caused and are working to update the name of the dress to reflect Dark Heather Gray.”

  3. Fix It – Go beyond talking to doing; take any action steps you can.

  4. Incentivize Customers to Come Back – For one of my early clients in Chicago, we printed Bagel Bucks so that we could quickly apologize and give customers a reason to come on back for another bite.

When have you goofed and how have you fixed it? Please share your stories me in the comment below.

Image courtesy of digitalart / FreeDigitalPhotos.net

#branding #Marketing #Publicity #business

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