Curse Words in Titles? What is With All of this Cursing?

When Did it Become Acceptable to Title Your Book with a Curse Word?

OK, I’m going on my soap box here: I’m tired of all of the vulgar language. As my friends can tell you, I too can curse like a drunken sailor, but I’m just not ready to title my books, speeches, or essays with dirty words.

I cruise through the bookstores (yes, they still exist) and Amazon and see:


  1. The Subtle Art of Not Giving a F*CK

  2. Your Marketing Sucks

  3. My Marketing Sucks

  4. How to Get SH*T Done

  5. Get Your SH*T Together

When did this type of language become acceptable? I’m working with a client now and recommended that he eliminate questionable dirty words out of his book. I even went so far as to suggest he change “damn” to “darn” and “Oh My God” to “Oh My Gosh!”

Why? Because offending people isn’t my goal. I’m well aware that many folks see “taking the Lord’s name in vain” as a serious offense. If, I can just easily substitute another word, why wouldn’t I? Using innocuous language means no harm, no foul.

What do you think? Would you title your book with a 4-letter word? Share your experience in a comment at my blog.What’s with all of the #cursing in #BookTitles? I’m ready to say stop, are you? Click To Tweet

To your sizzling success!

Liz

#branding #Marketing #books #cursing

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