Do birthday promotions work?
3 Reasons Why Sending Birthday Wishes is a Win/Win
I’ve been gifted!
With an upcoming birthday, I’ve been feeling the love from DSW, Chico’s, Sephora, Total Wine, Squeeze In (do you understand my life yet?), but here’s the question: do birthday promotions work?
The Stats Say Yes!
Promotions Drive Traffic – They do if you consider that birthday promotions drive both foot and on-line traffic. As Alex Gourlay, co-chief operating officer of Walgreens Boots Alliance, explains about allowing shoppers from other retailers (including Nordstrom) to return their items at his store: “The main thing is this will drive more footfall into Walgreens.”
Boosts Incremental Purchases – And, consider that retailers allowing customers to pick up their packages from Amazon benefit too. A whopping 70% of U.K. shoppers bought something else when they picked up click-and-collect orders in 2018! So, every step I take into my favorite retailer with my coupon boosts their chances of getting another purchase out of me.
Increases Brand Perception – Let’s not forget the intangible benefits here too. A birthday wish fosters good will. It’s tough, for example, to upset your customer with birthday greetings (unless, of course, you wish me a happy 60th which is still far, far away!) Customers also tend to stay loyal to a company that treats them with respect.
Birthday reminders are now ever present: Facebook and LinkedIn make it easy to take the extra step of not just wishing a formulaic greeting, but gives you the opportunity to snail mail a custom greeting. Try it sometime.
To your sizzling success!
PS: My birthday is June 16