Goof Proof Your Name: Why Getting Your Name Right is the First Step in Earning Flawless Recall

The essential first step in branding is “flawless recall.” People must remember you and your name each time and every time. And, as we all know, if folks aren’t sure about how to pronounce your name, they won’t!

Even John Boehner, the Speaker of the House, has trouble getting people to pronounce his name correctly. Can you imagine meeting him and saying, a pleasure to meet you Congressman Boner?


Watch video here

SO, it’s incumbent upon you to develop techniques today to ensure that your name is uttered correctly. Is it Mizhir – rhymes with leisure? Is it Kalem? Just like Salem, but with a K? Are you the Queen of Networking? You can introduce yourself twice (Bond, James Bond) or hand over a business card at the same time thereby doubling recall rates. But, whatever mnemonic device you use, it just has to work!

What do you do to ensure that folks remember your name? I’m all ears and eyes in the comments below.

#branding #NamingRules

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