Here’s the question: How can YOU capitalize on a trend?
Adapt to a New Audience – Obstacle courses created just for office workers are springing up. Tough Mudder and Rugged Manic are boasting marathon leaps in traffic and interest.
Modify by Demographics – Just as American Ninja Warrior was adapted from Japan, spin-off opportunities abound targeted just for women, kids, senior citizens, etc.
Institutionalize It – Create camps, training, and certification programs for the next generation. Just look at the coaching industry: highly splintered with no one “owning” the entire industry.
Create an Association – Perhaps a new industry needs a voice and you’re just the one to speak up. You get the media, the influence, and the credibility fueling the opportunity to build your own business.
Mix It Up – Just as the new TV show The Choice sounds like a mixed-up combo of The Voice meets The Dating Game, you too can create a new experience but combining 2 winning items to create a new experience.
How have you capitalized on a trend? Please share with comments below!