top of page

How To Speak Like Your Peeps to Connect… and Sell

Writer's picture: Liz GoodgoldLiz Goodgold

How To Speak Like Your Peeps to Connect… and Sell

Speak Like Your Customers!

Unrealistic dialogue and copywriting are the death knell of books, sit-coms, TV commercials, and web sites. Who really cares about copy that states “we will partner with you to create a realistic and robust solution.” Huh?

What’s the lesson here? You must speak like your peeps (people)! Even in the business-to business space, you must keep It real. You think I’m kidding? Read below for examples I’ve heard professionals say about their businesses:

  1. “We make movable office furniture panels.” – he means cubicles!

  2. “We help prevent the S1N1 flu” – the swine flu!

  3. “We are a physician-based practice” – a group of docs!

  4. “I’m an attorney who…” – we call them lawyers!

  5. “We are a financial institution that uses financial instruments to….” – A bank that sells investments!

The Right Way to Write Realistic Copy

The best way to get real copy is to talk to real people.

  1. Ask Your Customers A Key Question – Don’t circulate a survey, but pick up the phone and ask your clients. Make sure to write down verbatim what they said: their language of how they speak about their pain or issue is golden.

  2. Read Amazon Reviews of Books in Your Specialty – Experts and everyday readers use the language their Note in particular the emotional words about the topic.

  3. Become a Better Eavesdropper – Have you ever really tuned in to the chatter before a meeting starts or a conference? Tune in and you’ll get a much better sense of how to write about your topic.

Your job? Start speaking like your peeps.

Have questions? Fire away!

2 views0 comments

Recent Posts

See All

The Magic of Storytelling

HOW TO TELL A STORY & HOW TO SELL A STORY We all forget data, but we never forget stories. While recently watching America’s Got Talent,...

コメント


bottom of page