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International Association of Administrative Professionals – Fall Education Seminar (San Diego,

Saturday, October 20, 2012

Personal Branding for Administrative Professionals:

 How to Fire Up Your Brand to Get Hired, Promoted, and Rewarded

A strong personal brand is essential for employees;  it is your secret weapon for getting promoted, rewarded, and presented with amazing opportunities. As an administrative professional, projecting your brand means that you step out of the shadows of your boss and shine as YOU!

In this fun, interactive talk, branding guru Liz Goodgold shows you how to identify your brand DNA, demonstrate your superpowers to the workplace, and create a consistent image throughout your entire career. Working in teams and on your own, you walk away with a job blueprint for success.

Benefits of Attending this Workshop:

Join this fun and entertaining session and master how to:

  1. Determine your USP (unique selling proposition) so that you know how to sell yourself to your current organization or to future employers

  2. Introduce yourself in a manner that creates “flawless recall;” people remember you in order to work with you.

  3. Create a 7-second hook introduction that works internally and externally because managers must understand what you in order to present you with amazing opportunities

  4. Develop a strong visual brand that let’s folks recognize you in an instant!

  5. Write your profile in a compelling way so that your resume and  LinkedIn profiles shine.

  6. Summary necessary for resumes, job reviews, and LinkedIn profiles

Meet Liz Goodgold: You Get to Learn and Laugh!

Speaker and author Liz Goodgold is a considered a fireball of energy with over 20  years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing.

An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, PBS, CNBC, CNN, The Wall Street Journal and The New York Times. She was also the branding columnist for Entrepreneur magazine reaching over 1 million readers by month.

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