Practice What You Teach
And, here’s one that also made me laugh: Try texting from your Apple iPhone about the new iPad; no matter what you do, the spellchecker will change the noun to “uPas.” Now, I don’t know what “uPas” means, but I think Apple’s spellchecker should be updated.
What’s the lesson here: We all make missteps (myself included!). But when you are the expert in a particular field, it’s doubly important to check, recheck, and check again. In other words, this example would have been ho-hum coming from Williams-Sonoma because its expertise is gourmet cooking, not email. We must fight against the clich E9 that the shoemaker’s children have no shoes; I believe the shoemaker and her children should wear Gucci’s!
Here’s a sizzling example of someone who practices what she teaches: Alexandria Brown. Known as the E-Zine Queen, Ali coaches hundreds of entrepreneurs each year, delivers sold-out seminars, and of course, writes her own weekly e-zine called “Highlights on Marketing and Success. The best part? Take a peek at her subject lines; they are always hot!