Ring in the New Year with Real Emotion, Real Clients
3 Lessons from the Ring Commercial
Thanks to the AFC/NFC championship this weekend, I’ve watched a boatload of commercials. From GEICO to Progressive, they all left me uninspired and scratching my head. But, the Ring commercial? Now, that rings a bell! Why?
Emotion –The research is clear: emotion sells. Don’t overwhelm your prospects with facts and feature; sell how they feel when using the product/service.
Real Customers – Some of these snippets went viral reinforcing the fact that these are real customers with real engagement with the product. Compare it to Farmers Insurance which has a long-running gig with actor J.K. Simmons. Although the ads are supposedly based upon real claims, they are exaggerated and performed which negates the purpose.
Versatility – The Ring ads don’t just sell the fear as in protecting you from porch pirates. They also show the good (rewarding your UPS driver), the mundane (delivering a neighbor’s mail), or the real (selling cupcakes).
The bottom line is that if you use real ads, real emotion and real testimonials, people connect better to your message. Try it!
Share your experiences below.