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Using Accents to Boost Your Brand

OMG! I couldn’t stop laughing at 2 of the most fun commercials out there lately:

The Hopper by Dish

Airport for Lindt Truffles with tennis player, Roger Federer

Both of these commercials work because they take an expected cliché of accents and turn a negative into a humorous positive. For Dish, the often-spoofed Boston pronunciation makes for a compelling and unforgettable commercial. And, everyone who knows anyone from that town can relate – and laugh!

In the case of the second ad, tennis champion Fed must navigate through security, but uh-oh, finds that his stash of chocolate (Swiss, naturally!), has to be confiscated.

What’s the lesson here? If you are hiding behind your Southern drawl, Spanish accent, or French lilt, now’s the time to embrace your trademark trait! Great brands don’t blend in, they brand out! So, stop apologizing for the way you speak and celebrate that it is just another item that makes you unique! Entiendes?

I welcome your comments!

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