Why a Guarantee Boosts Loyalty and Sales


1. It Reduces The Risk Of Purchase -Prospects can easily and quickly become buyers if they know they can always return it and get their money back. 2. Demonstrates Your Own Belief In Your Product Or Service – It takes guts and confidence to offer a money-back guarantee; are you ready to do it? 3. Boosts The Trust Factor – By you taking on the risk vs. your customer with a guarantee, you move the relationship faster towards the trust and respect threshold – essential in any business relationship.

What kind of Guarantee Can You Offer?

1. A Simple Money-Back Guarantee – if you are not 100% satisfied, you refund the purchase price.

2. Time Limiter – Imposing a time limit: 30 or 60 days is common. For my books and audio products, I have a LIFETIME guarantee: If, in the course of my lifetime, you feel my products didn’t help your business, I will refund your money – no questions asked.

3. Performance Guarantee – If the service doesn’t double your revenue, for example.

What can you offer? I welcome your comments below.

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