Why Nike Found the Perfect Spokesperson in Tiger Woods
Congratulations to Nike for finally finding the perfect spokesperson; for discovering the man who embodies the slogan “winning takes care of everything.”
Yes, in Tiger Woods, we discovered at the Masters that even though he submitted an incorrect signed score card and later admitted he was wrong (after 4 million television viewers noted that he didn’t take a penalty), he didn’t disqualify himself. Why? Because he wanted to win the green jacket for the 5th time.
The entire premise of this gentlemen’s game is built upon honesty and personal integrity. Yet, here is a man who not only cheats on his wife, but cheats at the game that put him in the spotlight.
You could have argued a few years ago that his indiscretions were his own personal affair, but now, his behavior demonstrates his true personal brand: do anything and everything until you get caught!
Me? I’m trying to live my personal brand of motivating others to take positive action, coaching entrepreneurs to step into success, and to make speaking and working a whole heck of a lot funner!
What’s your personal brand? Please share your stories with me in the comments below.