Why You Need a “Mom Reviewer”
I was just reviewing my friend’s new website (www.seatamigo.com) and saw the icon in the upper right-hand corner: a hamburger! Ooops, nope; it was a pile of coins.
And, as we laughed, I shared about the value of letting an outsider or as I call it, a “mom reviewer” look at your stuff before you unleash it to the world. My mom was always my reviewer pointing out my errors and assumptions. (Yes, I miss her terribly, but always smile when I think about how she thought I had goofed in using the term “viral marketing” in a blog post and she thought it should have been “vital marketing!”)
Stop Inhaling Your Fumes! 3 Ways to Test Your Messages
Now is the time to institute a reality test. Well-written communication earns you raving fans, kudos, and customers. And, more importantly, it saves you from embarrassment.
Create a “Mom” Reviewer Now! – You can designate anyone outside of your industry to act as your reviewer. In fact, I have my clients team up with each other to act as reviewers.
Use Networking as Your Test – Before committing to a 7-Second Hook, for example, designate one event for Hook A and another event for Hook B. Use one exclusively throughout the mixer and gauge the reaction. Feel free to ask questions as this is part of your marketing research! Note if one outperforms the other in terms of recall, understanding, or leads.
Test Subject Lines – If, like me, you wonder which subject line will bring in the best results, split your email list in two subsets; keep everything exactly the same except the subject line. Track your metrics to determine the winner for your list. Stop questioning yourself and start asking others. Let me know what you do to test your stuff.
To your sizzling success,