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Why “Z” is Not Z Best Logo Option

I guess you could call it criminal forcing state senator Judith Zaffirini to change her logo simply because it looks exactly like a drug cartel! That’s right, this Texan’s signature “z” which translates in Spanish to “zeta” looks remarkably similar to that of the deadly gang Zeta that operates just south of her hometown. Ooops!


1. How “ownable” is your logo? 2. Does it look confusingly similar to that of another organization or company? 3. Or, is it so generic or cliché (think scales of justice, lotus flower) that it no one remembers it anyway?

Remember that your logo is part of your visual brand; make it  memorable to get to “flawless recall.”  Need help? Give me a holler!

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