Having been on both sides of the desk when it comes to writing and reviewing proposals, I’m frustrated when I receive estimates that are parading around as proposals; there is a HUGE difference between the two. And, the quicker you master these differences, the quicker you close more biz! The goal of a proposal is to give the prospect enough information to say yes! An estimate merely explains the cost. Essentials of a Proposal The Problem/Key Issue – Why does the prospect nee