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Liz Goodgold
Aug 1, 2017
4 Fab Ways to Write Wiki Fast
4 Fab Ways to Write Wiki Fast In our turbo-charged world, news flies fast. If you’re trying to capitalize on the moment, you must step up...
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Liz Goodgold
Jul 11, 2017
What You Can Learn About Lawsuits, Trademarks, and Copyright Issues from Kendall and Kyle Jenner
What You Can Learn About Lawsuits, Trademarks, and Copyright Issues from Kendall and Kyle Jenner In case you missed the brouhaha, Kendall...
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Liz Goodgold
Apr 28, 2016
Why You Need a “Mom Reviewer
How to Create Reality Tests in Your Marketing It’s a little frightening to talk about my mom so soon after her passing, but I’m sharing...
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Liz Goodgold
Feb 1, 2016
3 Ways to Blog Faster
I’ve played a game with my tribe of loyal coaching clients whereby we hit a timer and then boom! After 15 minutes we stop and your blog...
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Liz Goodgold
Aug 11, 2015
How to Write a Recommendation
Given the dog days of August, I’m re-issuing one of my top read and circulated blogs from 2012. Trust you enjoy and please feel free to...
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Liz Goodgold
Jun 3, 2015
Why Fish Don’t See Water
At some point, all of us have to write about ourselves. Ugh! We need a bio, a LinkedIn profile, or a one-sheet. I get it; talking about...
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Liz Goodgold
May 6, 2015
Why You Never Ever Ever Ever Need So Many Adverbs
5 Fab Copywriting Formulas that Boost Sales Ok, I’m really, really, really annoyed at the superfluous use of adverbs both in songs,...
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Liz Goodgold
Mar 23, 2015
The #1 Secret to Writing Better Speaking Descriptions
Speaking titles must get butts in seats. That’s it! Titles must be so alluring and so attractive that readers will pay and pant to go to...
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Liz Goodgold
Jan 20, 2015
What are your Words of Lizdom? Why You Must Create Your Own Branded Vocabulary
Competition is everywhere, but here’s a secret weapon for you: epigrams. That’s right – amusing ways to capture your words and messages....
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Liz Goodgold
Oct 22, 2014
How to Convert Your Ho-Hum Copy Into Gung-Ho Copy!
I’m on a mission to convert ho-hum copy into gung-ho copy. Will you help? It’s impossible to get excited about these missives clogging my...
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Liz Goodgold
Aug 28, 2013
Are you writing to your target?
Sony Pictures was on target for promotion for its movie Austenland. It’s employing “women only” screenings, tie-ins with Daily Candy, ads...
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Liz Goodgold
Oct 8, 2012
How to Write a Recommendation
LinkedIn®, I’ve been giving and getting tons of recommendations – thank you! But, if you need to create one for a colleague or employer,...
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Liz Goodgold
Oct 24, 2011
Grammar Rules Ain’t Relevant in Copy…
…And 7 Other Rules We Must Ignore To Boost Our Business Oh, I can hear the fingers typing already from the linguists on my list. BUT, I...
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Liz Goodgold
Sep 9, 2011
Do We Really Need a “Give Poop A Chance” Button?
Eeew! The headline reads “Stock up on Back-to-Stool Supplies.” And, in case that wasn’t disgusting enough, there’s a bright button too....
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Liz Goodgold
Sep 9, 2011
Why Southwest’s New Campaign Doesn’t Fly!
As a loyal Southwest Airlines customer, I was stopped in my tracks by this banner ad and layout: Change Fees Don’t Fly With Us See the...
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Liz Goodgold
Sep 17, 2010
Why Drake University is Getting A Failing Grade
College Graduate over Drake University’s new campaign featuring a huge letter D+. Yep, Drake University is running a new marketing...
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Liz Goodgold
Jun 3, 2010
Computer Associates Learns CA is a State!
Acronyms Don’t Work – Computer Associates Learns the Hard Way! What’s the lesson here: Shortening your name to letters and creating...
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