Branding for Speakers: 7 Strategies Guaranteed to Boost Your Bookings, Business, and Bottom-line

For National Speakers Association, San Diego. http://www.nsasd.org/events/index.html

The speaking field has become fiercely competitive; how are you going to stand out from the sea of similarity?

In this powerful program, Liz unveils the 7 secret branding strategies that will help you build a brand that increases mindshare, market share, and bookings.

1. Creating a Brand Name – The debate continues: Should you brand your name or your program? What are the insider tips to creating a good name? Learn how to create a winning name or improve upon the name you already have.

2. Mastering Your Domain – The web has permanently changed the way speakers grow revenue; learn how to ensure that prospects can find you and do business with you.

3. Protecting Your Intellectual Property – Discover how to protect your brand name and know the difference between trademark infringement vs. mindshare infringement.

4. Grabbing Mindshare – One of the secrets to building a great brand is getting your prospects’ mindshare. If meeting planners can’t remember you, they can’t book you.

5. Creating Infomercials That Succeed – In the days before every busy professional had Attention Deficit Disorder, you had 30 seconds to make your pitch. Today, you have about 7 seconds. Find out how to craft an opening sentence that makes your prospects want to hear more.

6. Marketing Bold – Marketing safe and vanilla is yesterday’s news. TO break through the clutter, you need to become your own walking, talking mascot. Discover innovative ways to promote your brand.