For National Speakers Association, San Diego. http://www.nsasd.org/events/index.html
The speaking field has become fiercely competitive; how are you going to stand out from the sea of similarity?
In this powerful program, Liz unveils the 7 secret branding strategies that will help you build a brand that increases mindshare, market share, and bookings.
Creating a Brand Name – The debate continues: Should you brand your name or your program? What are the insider tips to creating a good name? Learn how to create a winning name or improve upon the name you already have.
Mastering Your Domain – The web has permanently changed the way speakers grow revenue; learn how to ensure that prospects can find you and do business with you.
Protecting Your Intellectual Property – Discover how to protect your brand name and know the difference between trademark infringement vs. mindshare infringement.
Grabbing Mindshare – One of the secrets to building a great brand is getting your prospects’ mindshare. If meeting planners can’t remember you, they can’t book you.
Creating Infomercials That Succeed – In the days before every busy professional had Attention Deficit Disorder, you had 30 seconds to make your pitch. Today, you have about 7 seconds. Find out how to craft an opening sentence that makes your prospects want to hear more.
Marketing Bold – Marketing safe and vanilla is yesterday’s news. TO break through the clutter, you need to become your own walking, talking mascot. Discover innovative ways to promote your brand.