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Hollywood continues its full-frontal naming strategy by giving us Man on a Ledge and We Bought a Zoo. (“hmm, honey, I wonder what that movie is about…”), but the question for entrepreneurs is: Does it work?
My short answer is no. Whether you are writing email subject lines or titling a seminar, you cannot use labels. Great seminar titles sell a benefit, result, or an experience. For example, I will never attend Financial Planning 101, but I would attend: 7 Secrets for Saving Money on Your 2011 Taxes. See the difference?
Want More Insider Help on Titling and Running a Successful Speaking Biz? As a motivational “speecher” and entrepreneur throughout the dot com/dot bomb and 2008 eras, I know what it takes to survive. Join me for an innovative look at running your speaking business as a business and discover how to:
Write compelling titles that puts “butts in seats”
Avoid the one word that prevents prospects from registering
Grab flawless recall so that you get spin-off speeches
Tell fact from fiction when it comes to “free speeches,” getting paid, and taking credit cards
Intersperse the 48 “magic” words that get attendees to buy
Ring up sales in the back of the room even if you’ve been told you can’t
Master the “10 Commandments of Speaking” so that you have a repeatable model that works