Stop Committing Genericide: Find Your Point of Difference!
How about you? Are you touting any of these meaningless clichés?
We’re all in this together – Really? But big biz has more money and resources.
Full Service – So, what’s the opposite? Half service?
Great Quality – Isn’t that the minimum requirement for remaining in business?
Engaging Speaker – If you’re not engaging, you shouldn’t be speaking!
Robust System – This term is so 1999; ditch it.
My point is that you need an ownable point of difference. Embrace your brand DNA: the art of what makes your brand you. I guarantee you it is not a good product and great customer service. It must be more. You deserve more. Your clients deserve more.
Quote your customers; what are the exact terms they use to describe your brand? Seize and scribble those down.
Need some Words of Lizdom on this front? Let’s chat!
To your sizzling success,