Speaking titles must get butts in seats. That’s it! Titles must be so alluring and so attractive that readers will pay and pant to go to your amazing event.
BUT, virtually all speaking descriptions fall short. Why? They are mere labels or clever titles that don’t tell me what I’m going to get from attending.
I don’t want to go to Money Management 101, I won’t attend Solar Power Updates 2015, and I’m saying “nyet” to Test Your Hospitality IQ. Why should I attend? Why are these events worthy of my time? The answer is that I don’t know.
In essence, great speaking titles follow the same rules as headlines: sexy, intriguing, specific, and alluring. Look at my headline again above or see my own speaking descriptions and you’ll see what I mean.
Of course, you need to pepper your titles with alliterations, mnemonic devices, rhymes or metaphors to add curb appeal too. What’s your fave speaking title? Share in the comments below.