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Liz Goodgold
- Feb 15, 2018
It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is!
It’s Legit to Quit! How to Stop Working on What’s Not Working & Invest in What Is! After watching breathtaking and awe-inspiring wins at the Olympics from Shaun White to Chloe Kim to Red Gerard, it seems almost un-American to suggest quitting, but sometimes, it’s legit to quit, especially when it comes to business. In my years of coaching and speaking, I keep running across folks clinging to ideas that aren’t working. Let me give you a few examples: Keeping a bad name because
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Liz Goodgold
- Jan 31, 2018
The #1 Thing you MUST DO If You Goof
The #1 Thing you MUST DO If You Goof! The tickets to Wednesday night’s State of the Union address invited guests to the State of the Uniom.” Ooops! I bring my husband’s pants to the tailor, pick them up, pay for them, and they clearly haven’t been hemmed. I try a new facialist and somehow, my eyes burn and turn a fierce red. It’s not a matter of if you’re gonna slip, it’s a matter of when. In fact, research shows that the better you deal with a goof, the higher the loyalty th
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Liz Goodgold
- Jan 23, 2018
Curse Words in Titles? What is With All of this Cursing?
When Did it Become Acceptable to Title Your Book with a Curse Word? OK, I’m going on my soap box here: I’m tired of all of the vulgar language. As my friends can tell you, I too can curse like a drunken sailor, but I’m just not ready to title my books, speeches, or essays with dirty words. I cruise through the bookstores (yes, they still exist) and Amazon and see: The Subtle Art of Not Giving a F*CK Your Marketing Sucks My Marketing Sucks How to Get SH*T Done Get Your SH*T To
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Liz Goodgold
- May 11, 2017
The Power of Options: Offer Different Products, Packages & Programs to Close Sales
A confused #prospect doesn’t buy; never offer more than 3 options Click To Tweet Always offer a 1st, biz, and economy class offering to maximize #sales Click To Tweet It’s spring so I was in a shoe-buying frame of mind. A cute and comfortable pair of shoes called my name at Aerosoles. I requested size 7 ½ and they brought me that one pair of shoes in size 7 ½; I didn’t like the way they fit so I walked out without buying a thing. I then scooted over to Marmi Shoes. I found 2
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Liz Goodgold
- Mar 18, 2014
Why Johnny, Jane, and YOU should Be Reading: Finding Marketing Magic in Magazines
As a biz owner, you should never stop marketing. And, there is no better resource for marketing ideas than magazines. Why? Magazines provide a glimpse into: Hot People – Shailene Woodley, for example, is on the cover of at least 6 magazines right now. What does that tell you? That the producers of Divergent think she is the next “it” girl. Marketing Moves – Real Simple this month has 2 different magazine covers testing newsstand reaction. What are you testing this month? What
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Liz Goodgold
- Apr 9, 2013
4 Great Ways for Dealing with Your Goof
Target calls a plus-sized dress in the color “manatee gray” while the smaller- sized replica is beautifully named “dark heather gray.” Ooops! Turn Style Consignment Stores announced its grand opening urging you to get there early. But, ooops, no address was provided. Let’s face it, we all goof. But, how you deal with it matters. The best ways: Acknowledge the Problem ASAP – Don’t sweep it under the rug or pretend you won’t get caught because it this Internet-happy world you w
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Liz Goodgold
- Feb 5, 2013
How to Price Your Services Like Fine Wine
I am a huge wineaux – loving the bouquet, bottling, terroir, and taste of fine wine. BUT, what I really love is the marketing! Why is Screaming Eagle $1500 per bottle? Why is Sea Smoke on allocation? And, how can you price your services just like a fine wine? Limit Supply – Just as there were only 250 cases produced of Hundred Acre Precious, you need to limit how many one-on-one spots are available with you or the number of seats to your seminar. Support Price with Packaging
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Liz Goodgold
- Jan 28, 2013
4 Secrets for Pulling off a Cool Promotion
I often get asked how, when, and why to put together a promotion. Here’s a tidy little cheat sheet for you. Give Them a Reason – If you’re going to discount your services, it’s always a good idea to give potential buyers a rationale: end of season, old merchandise, new packaging, etc. I remember when I upgraded all of my CDs and did a Fire Sale; it was hot and fun! Invent an Occasion – We all see the furniture ads touting Labor Day or Memorial Day sales, but I’m loving the Su
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Liz Goodgold
- Jan 16, 2013
4 Marketing Lessons from Crate & Barrel
As a former Windy City resident, I remain enthralled with Crate and Barrel. Every visit makes my heart beat just a little bit faster with the thrill of what unexpected delight I might uncover at the next aisle. I just received my new catalog and here are a few items you can use for your own R&D (rip off and duplicate): Enlist Strategic Partners – Of course you expect great merchandise, but bet you didn’t expect a special offer from wine.com. Aligning with this on-line merchan
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Liz Goodgold
- Apr 25, 2012
Is Your Marketing Too Clever?
The DVD is designed to look like a bootlegged copy of the film. Please be advised that the disc is the authentic DVD direct from Sony Pictures. What’s the lesson here? If you have to explain your marketing, it isn’t working!!! To acid test your messages, ALWAYS use the “mom” test: run it by your mom (whom I assume doesn’t work in your biz or understand it). And, if she understands it, go with it! I welcome your comments below. #branding #Marketing #TheGirlwiththeDragonTattoo
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